Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 92

Travel Trends Tourism Transportation 92

Presspage

NOVEMBER 29, 2023

Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

Critical Mention

JUNE 29, 2018

Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: In your opinion, what’s the importance of media monitoring for PR professionals? . We’re basically capturing local news that’s not available outside of the local area. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections.

Local 159

Local Pitching Interviews B2B 159

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I Click here to take a demo! .

Media 120

Media Viral Newspapers Digital PR 120

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. SCHEDULE A DEMO.

Publicity 105

Publicity Radio Sports Small Business 105

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. If you’d like to learn more about how we identify the top brand stories, reach out to us for a demo here.

Brand 78

Brand Branding Viral Apparel 78

Beyond PR

OCTOBER 4, 2016

Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. In a recent study with Outsell, 81% of senior marketers said that earned media was more effective than paid.

Strategy 96

Strategy How To Software Media 96

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. SCHEDULE A DEMO. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Critical Mention

DECEMBER 10, 2018

Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. Let your media contacts know you value your relationships with them by sending an online holiday greeting card. It’s also a great photo-op that you can share on all of your social media channels. SCHEDULE A DEMO.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 3) Teletrax by 4C and iQ Media merge and form Kinetiq. all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. CTW It is an extremely ambitious undertaking, spanning ten days, two boroughs, and hundreds of lectures, satellite events, demos and art installations.

Creativity 120

Creativity Print Big Data Fashion 120

Communications Conversations

FEBRUARY 18, 2015

Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. Reaching a good percentage of that Boomer and Gen X audience, but not reaching the Millennials and Gen Z audience as much (key to the future of news media business, obviously). .

Social Media 60

Social Media Instagram Media Sports 60

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Here are some ways to “humanize” your brand on social media: 1.

Marketing 68

Marketing eBook Case Study Measurement 68

Communications Conversations

OCTOBER 24, 2014

Moms are a key demo for Target (alert the media, I know). Like Dustee Jenkins, VP of PR and social media at Target said, “We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time.” Halloween idea generator for Moms.

Instagram 146

Instagram Case Study Brand Branding 146

Critical Mention

OCTOBER 21, 2018

Build your social media platforms. Social media platforms like Facebook, Twitter, Instagram and Snapchat are excellent places to interact with your users and understand their behavior. Posting content on social media sites and including links to your website is a great way to drive traffic and improve your SEO. SCHEDULE A DEMO.

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Here are some ways to “humanize” your brand on social media: 1.

Marketing 60

Marketing eBook Case Study Measurement 60

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. SCHEDULE A DEMO. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Along the way, I met some tremendous people – folks I worked alongside in local TV who are now well-known nationally. They have crafted charts and graphics.

Television 120

Television Public Affairs Pitching Healthcare 120

PR 20/20

JUNE 26, 2018

Monitor and read earned media placements, read leadership’s social updates, and track where those good reads are posted in the start of a media database. Recommended media and influencers to follow. Do a product demo. What are the most common questions asked when demoing for prospects? And share your notes!

Industry 58

Industry Insurance Insurance Resources 58

Cision

OCTOBER 10, 2016

TrendsMap – uses local data to create a US map with top trends superimposed with an accessible hourly archive of trending data from the past week. Turn trends into action with media monitoring software. ttHistory – provides archived daily views of Twitter trends (worldwide and Turkey-specific only).

Trends 120

Trends How To Google Software 120

The Hoffman Agency

JULY 18, 2023

Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings. If available, the attendee media list from the previous year can also be a way to check-in with people to see if they’ll be attending the upcoming one as well. I’d say it’s a case of being active on social media and engaging with content.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Media monitoring and social listening allow your company to continuously move forward in developing customer satisfaction, and in turn reach new customers. SCHEDULE A DEMO.

Customer Service 61

Customer Service Writing Financial Local 61

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

APRIL 26, 2016

While today’s marketplace and media landscape have opened up opportunities like National Small Business Week, maintaining and growing a small business still demands stamina. Build relationships with the media. Before you can begin pitching the media, though, you have to know who they are. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Cision

FEBRUARY 5, 2016

What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. The Cision Media Research Team maintains a database of more than 1.6 million records, including social influencers, traditional media contacts, outlets and opportunities.

Pitching 120

Pitching Instagram Viral YouTube 120

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete: RedShift Writers, a local business messaging firm, led the charge. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

Local 95

Local Retail Writing Meeting 95

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Beyond PR

APRIL 27, 2016

Owned Media Oasis. Targeted email invites for demos or interviews are another place to promote your press kit link. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Brands will be able to simulate the experience of a live demo for a new product or offer ‘real-life’ experience of attending a concert.

Video 54

Video Mobile Pinterest Advertising 54

NewsWhip

AUGUST 3, 2023

As always, our brand coverage analyses look at a rolling list of the Fortune 100 companies to see their media and public interest for a given month, and in July there were 872k articles written about those brands, with over 25 million engagements to those articles. Let’s take a look.

Brand 78

Brand Branding Local Web 78

Bianchi Biz Blog

JUNE 21, 2022

About a year later, in June 1999, I was offered and accepted a position with a startup title targeting drivers and owner-called highwaySTAR , published by Newcom Media in Canada. I have a small recording studio at home where I like to work with local musicians. I help them produce demo recordings to advance their careers. .

Meeting 86

Meeting Media Chemicals Radio 86

Flatiron Communications

APRIL 15, 2015

” And this was according to the tech movers & shakers for whom it was discreetly demo’d under strict NDA. This very well could have marked the epochal start of the tech media echo chamber.). ’ John Doerr speculated that it would be more important than the Internet.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28