Onclusive

JANUARY 28, 2021

Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends.

Customer Service 195

Customer Service Media Enterprise Technology 195

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. SCHEDULE A DEMO. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. SCHEDULE A DEMO. SCHEDULE A DEMO. Animal Crossing: New Horizons.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Reddit 218

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Back to the future Traditionally, media monitoring was like looking in the rearview mirror. Back to the future Traditionally, media monitoring was like looking in the rearview mirror.

Analytics 88

Analytics Media Crisis Insurance 88

Bianchi Biz Blog

AUGUST 8, 2022

I once stood in line in a facsimile of a prison camp run by North Korean soldiers while waiting for a demo of a game set in a world where North Korea invaded and occupied the United States. Finding common media ground between us is challenging, but she is very patient with my choices. :). Bianchi PR’s Meet the Media Recap.

Technology 93

Technology Meeting Media Analytics 93

Critical Mention

APRIL 2, 2020

Netflix is a leader among the many streaming media providers and production companies out there. According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. SCHEDULE A DEMO. Walker, and Uncorked. Priscilla Osorio.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Critical Mention

AUGUST 27, 2020

With that said, many news organizations, online articles and media sites have been perpetually discussing the role streaming services play throughout the pandemic. Earned media monitoring’s role in public relations is critical in this day and age. SCHEDULE A DEMO. Share Tweet Share. Until next time! Critical Mention.

Television 97

Television Radio Media Analytics 97

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Will Engage in Virtual Communication with Each Other.

Sports 111

Sports Social Media Media Groups 111

NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. .

Media 78

Media Crisis Management Reputation Tools 78

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Analysts are constantly being tapped as thought leaders by media for stories, as expert panelists and speakers by event coordinators, and more. These presentations should be more in-depth than a typical media overview, of course, given analysts’ level of expertise. Bring your best demo. Ask them what they think.

Meeting 168

Meeting B2B Technology Resources 168

Critical Mention

APRIL 28, 2020

of the radio media coverage from the NFC East teams. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But what actually happens to the article when it goes live?

Data 159

Data Media Software Viral 159

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Cision

SEPTEMBER 20, 2016

Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.

Infographics 120

Infographics Social Media Media Journalism 120

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Perhaps you have a widespread international pickup to consider.

How To 265

How To Media Software Agriculture 265

Flack's Revenge

MARCH 13, 2023

Here, I am thinking of news about highly publicized demo glitches, and Bing’s trial AI solution that employs ChatGPT-like tech. But recent events illustrate some fundamental laws of hype – such as what goes up must come down. Enthusiasm for the shiny new toy can quickly turn to skepticism and users’ remorse.

Blogging 350

Blogging Industry Publicity Media 350

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider.

Software 0

Software Comparison Media System 0

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

OCTOBER 16, 2019

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Media monitoring allows you to gain insight on how others identify and value your organization.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

APRIL 4, 2023

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. AI has been a big part of that (see AI in PR tech for a neatly organized list).

Publicity 197

Publicity Software Fashion YouTube 197

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. — SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. SCHEDULE A DEMO. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work. Sign up to the NewsWhip daily.

Data 120

Data Media Instagram Crisis 120