Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! So we look at how and why people book travel.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

NOVEMBER 26, 2019

Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the same things. So I want to help spread the knowledge and help as many other people as I can through writing blog posts for the world to see.

SEO 130

SEO YouTube Travel Advertising 130

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Travel Fashion Tourism 316

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

Film 118

Film Marketing Sports Hotels 118

Deirdre Breakenridge

SEPTEMBER 25, 2017

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech.

Writing 171

Writing Journalism Travel Meeting 171

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” “I was able to provide immediate and exact research study details in our follow up, essentially writing the story for the reporter.” ” __. Email us at info@onepitch.co

Pitching 82

Pitching Company How To Study 82

OnePitch

JANUARY 3, 2023

As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. For me, it needs to be data that is understandable to a traveler and like they can see the number and kind of think about how – Like what that means for them on their own trips. [00:08:04] BB: ET time?

Travel 52

Travel Transportation Pitching Data 52

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. My hobbies outside of work include…being a traveler. Note, that I said “traveler” not, “I like to travel.” Rapid Fire Round.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. If writing an email pitch, use a clear, concise subject line, keep your copy to a maximum of five sentences and be sure to use links, not attachments.

Pitching 120

Pitching Community Travel Social Media 120

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How important do you think having good writing skills is for communication professionals today?

Insurance 120

Insurance Insurance Writing Sports 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Because we can all improve our writing. Assign the digital helpers traffic estimates, directions to meetings and making travel and restaurant reservations. Tweet more robustly with Twibble.

Tools 168

Tools Pinterest Exercises Social Media 168

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Solo PR Pro

MARCH 26, 2019

Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Rather than write from a high altitude with a big-picture view, dive down, down, down and tell the story from a specific and narrow angle. Did these examples start creative wheels turning for you? How can we accomplish that?

Nonprofit 49

Nonprofit Television Writing Travel 49

Konnect Agency

OCTOBER 25, 2019

They are continuously juggling different story ideas, writing breaking news stories, testing out all kinds of products and writing creative, buzz-worthy pieces that will catch your attention. Perhaps your contact is traveling for work or vacation and is unable to respond.

Media 66

Media Pitching Creativity Travel 66

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Data 52

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911.

Storytelling 28

Storytelling Data Travel Writing 28

Stephen Waddington

NOVEMBER 21, 2017

Tell them it’s their visa to travel outside the M25. It’s a grammar bible, and guide to good speaking and writing. It’s that writing thing again but with numbers thrown into the mix. Mister Maker Bumper Craft Box because a bit of coloured paper and a glittery pipe cleaner might lead to genuine creativity. A bus ticket.

Publicity 68

Publicity Travel Financial Local 68

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s quite a challenge, but the benefit is that I’m constantly utilizing my creative thinking when coming up with new angles and story pitches.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Stephen Waddington

MAY 12, 2019

Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ?? Here’s the write up by my Metia colleague and co-host Marcel Klebba. It would be an understatement to say that emotions ran high in our household when the loss was discovered.

Local 60

Local Storytelling Exercises Banking 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Tip: Brands get creative and overlap hero content types. In both cases, the goal is to drive links to boost rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. The selection process has evolved, too.

Hotels 120

Hotels Tourism Travel Pinterest 120

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. Fashion, food, travel and more… in a nutshell it’s all about the luxe lifestyle. Travel Junkie. I write Act Four at the@washingtonpost’s @PostOpinions. I write about celebrity for the @LATimes. NB8EolZbyL pic.twitter.com/gtrjfgWxr2.

Twitter 120

Twitter Fashion Television Travel 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120