Wadds Inc.

DECEMBER 1, 2023

It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated.

Publicity 52

Publicity Insurance Insurance Education 52

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends YouTube 130

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. Rather than tell you how to write a press release headline, in this post I want to tell you how not to. Want more tips on how to write an effective press release? What NOT to Write: Smith Incorporated Receives $1 Billion in First Round Funding.

Examples 120

Examples Writing Small Business Industry 120

Cision

JUNE 30, 2015

For example, #smallbiz is one you can use if your content’s geared toward small businesses, and #contentmarketing is also popular. I’ve found great people to follow in the marketing and small business space there, and find that they’re a really supportive crowd on social media. Earn Shares With Social Buzz Club.

Social Media 120

Social Media Media LinkedIn Small Business 120

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy.

Writing 66

Writing Interviews Creativity Small Business 66

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Images: Got Credit , Images Money ( Creative Commons ). Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like…. Follow the Ready North team.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space.

Pitching 100

Pitching Real Estate Banking How To 100

Waxing UnLyrical

JUNE 12, 2018

How can you learn it more quickly and implement it into business practices? Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

Solo PR Pro

MAY 27, 2022

As small business owners, we have some control over how we spend the moments in our day. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. So, to pay the bills, you have to build your business. The good news?

How To 68

How To Meeting Exercises Energy 68

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way. Embrace emotional targeting.

B2B 111

B2B Brand Branding B2C 111

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. A term begrudgingly used for a person who’s “not a player” or “small time”. Pikers write press releases about a new executive hire or a product color change. Communication experts are creative, detail oriented and extremely hardworking. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Image: 10ch ( Creative Commons ).

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79

Agency Marketing Media SEO 79

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

Video 153

Video B2B Film Marketing 153

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. Mouth and trousers. Digital PR.

Digg 104

Digg SEO System Reddit 104

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Being self employed gives me the opportunity to write this while sitting by the pool. The freedom to stretch my mind and creative spirit, unbridled. Deb Beroset, Founder + Influence Stylist Moxie Creative + Consulting, Inc.

Creativity 73

Creativity Small Business Financial Agency 73

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

JULY 6, 2021

I found not having the pressures of posting the perfect photo or writing the perfect caption allowed me to truly enjoy the trip. Taking time off is crucial to a happy life and a successful business. Without taking time to step away and recharge, solo PR pros and small business owners can easily become burnt out and less creative.

Crisis 110

Crisis Small Business Social Media Communications 110

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.”

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

AUGUST 20, 2016

He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. It’s not very hard to produce some ad creative and, in an instant, buy millions of impressions for it. But is that really scale? You pay attention to your results.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

AUGUST 7, 2013

Be sure not to exercise creative license. Kelly Gregorio writes about topics that affect small businesses and entrepreneurs while working at Advantage Capital Funds , a merchant cash advance provider. You can connect with her through the comments section on her daily business blog.

How To 88

How To Exercises Small Business Examples 88

Solo PR Pro

JUNE 30, 2015

How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Captain of Your Own Careers – Keri Potts, ESPN Public Relations Senior Director of College Sports.

Hotels 40

Hotels Conference Analytics Sports 40

Public Relations Sydney

JULY 20, 2014

Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. ‘If Catriona shows us HOW to write good copy and media releases, step by step. With a complete set of templates and examples, you can easily follow along – join the dots and get results for your career and your business.’.

Social Media 53

Social Media Brand Branding How To 53

Waxing UnLyrical

OCTOBER 31, 2010

How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! And that leads to stuff like this. Take heart, not howls. Wanna Subscribe? Shall We Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. Frustrating. Should You Be?

Writing 72

Writing eBook Case Study System 72

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] This is a topic that is near and dear to my heart, though. See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Mark as read Approve comment Nice write-up Erica! Thanks for commenting :) :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 101

Google Nonprofit Engineering SEO 101