ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52

Brand Branding Automotive Retail 52

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

Contently - Strategy

JULY 12, 2021

When RBC (another Contently client) wanted to launch a new strategy for small business owners during the pandemic, the first thing the content team did was secure executive sponsorship so others would be committed. Invite compliance into the creative process. Start with executive support. Brainstorm a surplus of ideas.

Financial 144

Financial Banking How To Marketing 144

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space.

Pitching 100

Pitching Real Estate Banking How To 100

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Among her top favorites is “not-com” domain extensions.

Trends 120

Trends Leadership Small Business Analytics 120

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. How can you learn it more quickly and implement it into business practices? Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. Guest Post by Amanda DiSilvestro. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. A term begrudgingly used for a person who’s “not a player” or “small time”. A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Learn Hub ( @G2Crowd ) Explore insights from the G2 Crowd team across marketing, sales, productivity, design, management, and technology. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Ken Mueller discusses how you can use creativity to break the mold.

Small Business 75

Small Business Travel Resources Creativity 75

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

FEBRUARY 17, 2015

In the words of eMarketer, “They want to make sure they’ve made the right choice in buying technology from a top company that shares expertise from industry leaders.”. Brands shell out big bucks for loyalty programs, which generally center on additional transactions and repeat business. Build loyalty. What would you add?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

wiredPRworks

FEBRUARY 23, 2018

NEXT (Networking, Education, Experience, Technology) provides meeting and event professionals an enhanced one-day learning environment to foster professional growth, to showcase the latest technology trends for the meetings industry, and provide substantial networking opportunities in an interactive setting. About NEXT.

Education 51

Education System Meeting Nonprofit 51

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Maximize Social Business. Small Business Branding. Creativity Unbound. Instead, experimentation and evaluation will become paramount when creating and sharing content. Chief Marketer Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%). Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. The coronavirus pandemic triggered a sales surge for small kitchen appliances across the U.S.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

FEBRUARY 19, 2019

There is no other company, that I know of, that provides fundraising technology and full marketing support as well. Having the opportunity to create the marketing and communication foundation for a company has pushed me to be more inventive, focused, creative and overall a more balanced marketer.

Company 66

Company Nonprofit Marketing Software 66

Waxing UnLyrical

JULY 11, 2011

My attitude and the level of technology, terms, discussion should as well. Could be because I tag my videos with “Small Business Marketing&# more times than not. Creative Commons literally just popped up within the last few weeks. Talk to the camera as if you’re talking to your target audience. Be yourself.

YouTube 90

YouTube Video Blogging Guidelines 90

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. These two creatives bring their ideas together to share practical yet visionary discussions about marketing amplification, brand awareness, authority building and how to get started in achieving your goals.

Pitching 100

Pitching Interviews Trends Journalism 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. It has to start with the business strategy.

Marketing 63

Marketing Technology Data System 63

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I networked.

How To 116

How To Film Agency Corporate 116

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Entrepreneur On Fire is a podcast created for you, the Serial Entrepreneur, Side-Preneur, or Small Business Owner.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. How to pitch: This topic allows ResumeBuilder to pitch to general technology-focused sites, small business sites, and the HR/job-seeker market, which is right in their wheelhouse. Scraping tools like Webscraper.io

Digital PR 62

Digital PR Examples Strategy Survey 62

Bad Pitch Blog

MAY 20, 2010

Technologies like Twitter enable you to connect with and even befriend people in the media. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. Susan Kostal | Stet. Value of transparency. “We

Marketing 174

Marketing Employee Content Marketing Training 174