article thumbnail

This Is Why You Need to Write Creative Content

PRSay

The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing? Because creative content: • Grabs attention. Choose creative content writing. Keeps attention.

article thumbnail

Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. This phenomenon is exacerbated by our ever-present technology which satiates our craving for instant gratification.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Creative minds can think alike. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. ” CEO called out on Twitter.

Agency 361
article thumbnail

Performance Storytelling: Integrating Analytics and Creativity

Onclusive

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

article thumbnail

5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

article thumbnail

5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

article thumbnail

A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Most have been replaced by creative digital marketing companies. Breakthrough creative. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 421