ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” We’re not above a little creative hyperbole to get interest, but tread carefully.

Pitching 149

Pitching Sports Print Creativity 149

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert.

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

JULY 25, 2018

How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. There has been a constant debate among PR professionals about how to promote their brand. Influencer marketing. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. I have learned how to multitask. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

The Resolution Blog

OCTOBER 15, 2019

This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. just a bit boring. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Mark My Words

OCTOBER 2, 2020

At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). So that was story two. The fee, of £550 was to be paid in bird seed.

Print 78

Print Course Fashion Storytelling 78

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. At the same time, know how to deal with fake news. But not to learn from the mistakes.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? How many books have you written so far? I do not know.

Local 52

Local Writing Social Media Interviews 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

APRIL 27, 2016

Be creative when live-tweeting from the event. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. When sharing your press kit link via social media, use the official event hashtag and enhance your social posts with multimedia.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

NOVEMBER 20, 2018

They no longer assign or write the same old press releases to send to the same media outlets. Whether they are keeping the site updated with relevant, positive company news or revealing a favorable mention in a high-profile publication, the editor invests time in learning how to reach the target market best.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them?

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. Here I would like to mention that a brilliant example of these changes in Bulgaria is "24 hours" - the first newspaper to realize that the online language has nothing to do with the language of the print media.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. There are 25 chapters in the book. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

ZudePR

SEPTEMBER 8, 2015

Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. How ashamed am I?

Blogging 75

Blogging Print System Sports 75

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Here’s how to make the switch to Disqus.

Tools 60

Tools Pinterest Marketing Media 60

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

How To 71

How To SEO Google Examples 71

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. Any advice for brands wrestling with how to optimize their content for search via Google? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. How SEO works to get you in front of search engines and people. Writing tips to help you make the most of the only thing people really read.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! they do for once too. Thanks to @korm87 for these shots too!

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! Thanks to @korm87 for these shots too! The location is.

Fashion 62

Fashion Instagram Travel Trends 62

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. How will you ever get in good with such-and-such A-list blogger?

Blogging 90

Blogging Facebook Twitter Writing 90

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

NOVEMBER 7, 2017

Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad.

Blogging 73

Blogging Twitter Facebook Measurement 73

Norton's Notes

APRIL 22, 2016

As people are become more conscious of the environment and re-using old items, Upcyclist delves into creative and innovative upcycling ideas from people around the world with items considered unwanted or useless. Natalia writes British Style UK, and is an advocate of championing British style in interiors and design. British Style UK.

Blogging 28

Blogging Retail Trends Product Launch 28

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. the PR team writes the press releases), while others may be specific individuals in the company. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52