Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas.

Social Media 174

Social Media Media Analytics Data 174

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”. Start with the press release. What’s the new news?”

Agency 161

Agency Creativity Brand Branding 161

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations.

Survey 132

Survey Marketing Groups Measurement 132

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” Kelsey Sutton | @kelseymsutton.

Twitter 177

Twitter Advertising Advertising Report 177

PR in High Definition

AUGUST 29, 2017

What creative ideas will help you stand out from the crowd? Sometimes an outside perspective can go a long way into creating a fresh and effective PR plan – from insights you may not have spotted to new creative ideas. The post An easy guide to writing a comms plan appeared first on Firefly Communications.

Writing 48

Writing Measurement Creativity Communications 48

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

Guidelines 88

Guidelines Creativity Report Writing 88

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. For questions or PR support, contact me via jerry@spinfactory.com. Streamline” = Simplify or make something more efficient.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend.

Creativity 120

Creativity Course Meeting Technology 120

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

The Resolution Blog

NOVEMBER 16, 2015

PRs practically own Pinterest and they are great mood boards to kick start creative ideas. Once added, whenever you see a creative idea you love, just click on the Pinterest logo when you find a page you want to save. This extension helps you make sure you spot any typos when writing on the web.

Pinterest 120

Pinterest Creativity Web Tools 120

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. A piece of writing can always be improved, but sometimes it’s best to move on.

B2C 41

B2C Pitching Writing Internal 41

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

AUGUST 23, 2021

I absolutely love writing, and even this aspect of the role comes in many forms; from writing 2000-word technical features to creating light-hearted memes and social posts – everyday provides a great variety. Instagram is definitely up there, and one I’d say I use and enjoy the most.

Meeting 62

Meeting Healthcare Film Writing 62

Ishmael's Corner

NOVEMBER 11, 2014

Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. ” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication. .

Storytelling 136

Storytelling Sports Software Mobile 136

OnePitch

JULY 26, 2022

Can I somehow get my client or my person involved in what you’re writing about?” So I really like that because it’s like, okay, they read the story, so they know what I write about. It was super creative, and it really caught my attention.”. [00:08:09] 00:08:21] BB: That’s so creative. . [00:08:22] Hell, yeah.

Pitching 52

Pitching Writing Creativity Fashion 52

Solo PR Pro

MAY 4, 2021

And to not struggle financially, you have to bite the bullet and write the checks.” For example, Karen realized she doesn’t actually have to keep her own calendar, put together reports or even be the one writing pitches. These days, Karen is able to write bigger checks to even more people. Here are three insightful takeaways.

Financial 104

Financial Writing Tools Training 104

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. To heighten creativity. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

AUGUST 8, 2018

How did you manage the fine line between writing for CEOs and the general marketing population? I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. A good process also means creatives are given good direction.

Marketing 61

Marketing Creativity Groups Media Relations 61

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Does the solo artist write in non-content-friendly formats (like through emails or over Slack)?

Strategy 88

Strategy Employee Writing Industry 88

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Prohibition

DECEMBER 16, 2022

The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. McDonalds – The List. It then ends with their classic slogan ‘are you reindeer ready?’.

Video 62

Video Film Social Media Creativity 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Screw definitions and silos. Write once, use everywhere. Unless you are leaking major news that impacts stock prices.)

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Write the book on it. This type of creative, highly effective activity makes a splash. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

Meeting 100

Meeting Journalism Interviews Employee 100

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36