The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. And, he even added links to their sites. What We Talked About on Growing Social New. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. For questions or PR support, contact me via jerry@spinfactory.com. Streamline” = Simplify or make something more efficient.

Communications 52

Communications eBook System Corporate 52

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” These are two crucial qualities teachers need to have – and Ryan definitely has both. Yep, that’s me – you may be wondering about how I got into this situation.

Social Media 85

Social Media Industry Film Viral 85

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. Now, if you’re new to AI, even that basic definition is a bit abstract. Write data-driven content. Develop ad copy and creative. Write email subject lines.

Marketing 53

Marketing Software eBook Technology 53

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 40

Publicity Storytelling Study Journalism 40

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Bryan: Yeah, I mean, definitely. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So if you could give us a little definition, a working definition, that would be great. Ben: Oh, wow. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 81

Sports Agency Industry Creativity 81

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

JULY 29, 2021

You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. The creative elements that you mentioned, and that’s our world. And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. Follow Brian on LinkedIn. Talking Points.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Complement your writing, but don’t copy it. That approach lacks creativity and isn’t going to add much to your content strategy. If you don’t know who he is, your kids definitely do.

Video 90

Video Brand Branding YouTube 90