Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer.

How To 99

How To Guidelines Creativity Examples 99

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. Definitely Justin Bieber, the gym, and pancakes.

Meeting 62

Meeting Agency Social Media Interviews 62

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). A: You definitely want to look at the vanity metrics so you know whether or not it resonates. That’s where we’ll win.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. And I think also just from the clients, right? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. AMEC Global Summit on Measurement. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Definitely a great book to add to your class as you incorporate Meltwater into your classes.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

OCTOBER 27, 2015

In this sales-driven climate, marketing faces incredible pressure to demonstrate business value – and the most definitive proof of value in modern marketing is leads. Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result?

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Awesome job, Russ! Nebraska: Embracing story with social media.

Sports 45

Sports Social Media Trends Media 45

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

Social Media 89

Social Media Media Facebook Twitter 89

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. You spend a lot of time planning, writing, editing and designing content. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Algorithmic —Using systematic procedures for definitive, often optimal solutions. Clear thinking.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do. It’s a good read.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Definitely a palomino. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. Wanna Subscribe?

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Yes, its definitely wise to consider what avenues will reach a majority of your stakeholders. Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? We should immediately recognize and apologize and take measures. Maxim: It came naturally. This is the first significant change.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

PR Conversations

SEPTEMBER 8, 2011

Indeed, apart from Doris Fleischman , I am unaware of any female voices writing about early experiences of the practice in the US; and Fleischman’s contribution inevitably is linked to her husband Edward Bernays. In contrast, she writes “the publicist is more selective” and concerned with creating “a definite impression in the public mind”.

Publicity 40

Publicity Wikipedia Fashion Writing 40

Waxing UnLyrical

JANUARY 14, 2011

I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent. Thanks for your creative thinking and always being willing to share it. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Youre definitely not guilty of this in your presentation though. At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience. And it paid off.

Social Media 73

Social Media Twitter Facebook Measurement 73

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. For example, I was surprised to see how short the measurement chapter was. Definitely a place to go for getting started! However, I do have a list of recommended books I do share with my colleagues and students.

Social Media 69

Social Media Media Resources Education 69

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Write a new post. gotta write more of my own. I definitely will do that.I Don’t you want the back story first?

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I definitely agree that the practicality of psychological studies can be hugely enjoyable and rewarding. I think you’re right about making public relations measurement and evaluation more interesting. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 40

Publicity Storytelling Study Journalism 40

Norton's Notes

NOVEMBER 22, 2016

Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! I would definitely say number 2 & 5 are SO tough but SO important! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Do share via a comment. Thanks for the post!

Facebook 63

Facebook Twitter Measurement Blogging 63