The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Through process of elimination, I realized that writing is one of my strong suits and ran with it. Post-grad is definitely a time of learning and growth.

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Wireless Internal International Software 36

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on.

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B2C Pitching Writing Internal 41

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

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Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

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Tools Agency Instagram Groups 150

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

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Meeting Journalism Interviews Employee 100

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Screw definitions and silos. Write once, use everywhere. Unless you are leaking major news that impacts stock prices.)

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Communications Measurement Employee Course 40

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. It must be interesting, different, and creative. And it gets the attention of search engines and the media. How to Craft High-Quality Content .

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B2C Study Exercises Sports 157

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. copyright law dates from the Constitution.

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Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. copyright law dates from the Constitution.

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Film Print Creativity Internal 60

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

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Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market. Definitions of marketing usually include some aspect of understanding needs, creating a customer or defining a market.

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Marketing B2B Content Marketing Training 60

Karen Freberg

JUNE 11, 2018

That is, the International House of Pancakes, or IHOP. For a temporary action for a campaign, this is definitely a serious investment for the brand, but shows they are willing to take the conversation offline. You can see the complete write up from AdWeek here. Translating buzz to action. Hope you all are having a great day!

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Social Media Case Study Media Creativity 42

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. International Conference on Communications Management and Public Relations.

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Conference Content Marketing Community Education 58

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

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Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. This is completely fixable with an audit, analysis and creative application.

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Survey Content Marketing Report Corporate 60

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. That is how I started!

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Newspapers Social Media Ethics Travel 52

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. So I wonder what you think those words and practices really mean in marketing?

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Brand Branding Marketing Facebook 71

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Algorithmic —Using systematic procedures for definitive, often optimal solutions. Is there a way to practice clear thinking? I’m on a mission to think better. Heuristic vs algorithmic.

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eBook Analysis System Data 52

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! Traditionally, we have explored what is happening internally first, and then what is happening outside. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy. Summary + Recommendation.

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Data Media Case Study Social Media 42

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And that's why I decided to write this book because I saw these huge changes happening in our business. Host: To reflect them.

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Newspapers Meeting Ethics Social Media 59

Maxim Behar

JULY 5, 2023

And it's not just social media, international exchange of goods, open borders, maybe 90% of the ingredients of the recipes that I've described in the book can be found in Bulgaria, and the other 10% can be ordered from a European online store, so they don't come from Africa or America or somewhere far away. Maxim: That's definitely.

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Radio Hotels Course Social Media 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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Creativity Study Survey Advertising 77

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

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Social Media Media Facebook Twitter 89

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So if you could give us a little definition, a working definition, that would be great. Ben: Oh, wow. That is a risk.

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Reputation Crisis Management Crisis Enterprise 78

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Crossing cultures with coffee , from Basecamp.

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Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

PR Conversations

JULY 20, 2015

” Artists, volunteers, audiences and organizers—we are committed to this new definition of Fringe… David Jordan, president, Vancouver Fringe ( The Toronto Fringe 2015 program). Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

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Community Print Twitter Creativity 40

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. Tagging your content gives it context and makes it much easier for users to find the material they need – both internally and externally.

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Writing eBook Case Study System 72

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~ Sandra Fathi, Past President, PRSA NY.

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Measurement How To Analytics Customer Service 40

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

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Media Relations Media Social Media Internal 97

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! I would definitely say number 2 & 5 are SO tough but SO important! Are you taking full advantage of them? Thanks for the post!

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Facebook Twitter Measurement Blogging 63

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. I think it's very clumsy.

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Hotels Newspapers Journalism Ethics 64

PR Matters

JANUARY 12, 2018

each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Do Be: The best communicator you can be, in all your efforts – both speaking and writing. It means avoiding the unnecessarily complex and convoluted in what you write and say.

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Reputation Construction Writing Communications 133

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external.

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NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78