ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 347

SEO Media Analysis Social Media 347

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

Agency 367

Agency Pitching Media Interviews 367

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

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Reputation Crisis Creativity Communications 133

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

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Creativity Tools Engineering Publicity 48

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Publicity 48

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Media Relations Publicity Strategy 41

PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Publicity 48

Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). Instagram as a social media platform is an ever-evolving space.

Instagram 136

Instagram Social Media Creativity Media 136

PR for Anyone

JANUARY 26, 2023

This year, our media campaign will focus on showcasing unique and creative ways for people to celebrate Valentine’s Day with their significant other, whether that be a stay-at-home date night, a surprise getaway, or a special homemade meal. So I wouldn’t use ChatGPT to actually write my pitches. We’ve got to do that ourselves.

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Pitching Media Trends Writing 130

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Creativity Tourism Television 62

PR in High Definition

AUGUST 29, 2014

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

Creativity 105

Creativity Instagram Blogging Communications 105

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Video Communications Blogging 48

Stephen Waddington

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 110

Publicity Marketing Wikipedia Analysis 110

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

Creativity 43

Creativity Case Study Instagram Education 43

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 334

Social Media Media B2B Facebook 334

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Agency 156

Agency Community Interviews Communications 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . Never make coverage guarantees.

Publicity 347

Publicity How To Media Agency 347

Communications Conversations

NOVEMBER 10, 2020

It’s definitely not a prerequisite to success. All I’m saying is if I were a hiring manager and I was looking for social media talent, an individual’s social media activity would definitely play into my decision. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed.

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Social Media Media LinkedIn Instagram 172

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Social Media Publicity 246

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”.

Agency 164

Agency Brand Branding Pitching 164

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 347

Media Pitching Social Media Media Relations 347

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. Social media managers need to have at least one or more of these creative skills.

Social Media 174

Social Media Media Storytelling Analytics 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

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Social Media Media Media Relations Writing 317

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Instagram Reels .

Social Media 409

Social Media B2B Media Twitter 409

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. This was definitely the place to be when the sun went down!

Creativity 57

Creativity Marketing Social Media Media 57

Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution. Businesses need these professionals more than ever in uncertain times.

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Survey Marketing Measurement Groups 161

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. I felt Todd Taylor’s (UNC professor – definitely follow him!)

Social Media 40

Social Media Creativity Media Education 40

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. Stimulating creativity. “37%

Survey 85

Survey Corporate Communications Agency 85

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). I saw these videos and I am so inspired by my students and their creativity! Definitely was having some #ProudProf Moments here! Here’s the commercial. Of course, I was amused and I “felt seen!”

Social Media 122

Social Media Twitter Video Creativity 122

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Can brands maneuver around ad-blocking technology?

Marketing 84

Marketing Advertising Advertising Creativity 84

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. The famed Festival highlights outstanding content across all platforms and especially after two years of lockdown, it’s a place to see and be seen.

Conference 156

Conference Advertising Advertising Brand 156

Maxim Behar

OCTOBER 4, 2022

From my understanding, and according to my vision and my definition, his is telling the truth in a way people understand it. This is the most creative part, but without the first one we can’t do anything. October 12-13 th , Dubai will be the global capital of Public Relations. Simple and clear messages to the audience.

Ethics 52

Ethics Publicity Creativity Video 52

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Twitter 150

Prohibition

AUGUST 12, 2022

This turned out to be a brilliantly well timed creative, with the Lionesses’ drawing a victory against Germany, resulting in heightened public interest and amplified exposure across both tabloids and social media. It’s safe to say they’ve really mastered the art of creatively tapping into trending news stories so far this year.

Social Media 116

Social Media Brand Branding Consumer 116

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects.

Measurement 78

Measurement Marketing Social Media Media 78

Sword and the Script

MARCH 14, 2017

Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Yet, by definition best practice is what everyone else is already doing — where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table? See these related posts: .

Marketing 97

Marketing Creativity Storytelling B2B 97

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition. the first of its kind, along with being creative or inventive? The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252