Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. Who are they connected to? Set measurable goals and start tracking right away. 2023 is almost over. Who do they follow?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. While some executives are born to be media resources, and they’re every PR person’s dream. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance. Know the reporter and outlet .

Interviews 268

Interviews Media Construction Report 268

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. What’s not to like? But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. Connect on LinkedIn. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Doctor Spin

JANUARY 2, 2024

I always ask the Magical PR Strategy Question. This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Here we go: The Magical PR Strategy Question Spin for the win. Diminished PR impact.

Strategy 52

Strategy eBook Journalism Resources 52

PR in High Definition

FEBRUARY 27, 2023

It’s the month of love, so what better time to take a good look at your PR crush and why you admire them so. I’m talking about organisations, not necessarily PR professionals, but actually there’s always an incredible team behind great PR so it’s good to look at the drivers of the comms engine too. Do they trust the company?

Reputation 62

Reputation Comparison Measurement Engineering 62

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

DECEMBER 2, 2020

Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning. With 44 zettabytes (and growing) of data in the world in 2020, and a predicted one trillion connected devices (and 10 trillion data streams) by 2035, it’s clear a lack of data isn’t the problem. There’s a top ten guide on PRMoment.

Survey 155

Survey Google Data Measurement 155

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Fast forward to 2014, data fuels their stories today.

Big Data 250

Big Data Data Education Internal 250

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. To me, the ever-changing PR landscape is like a rabbit, while we are all like turtles crawling along to catch up.

Education 150

Education Training Course Social Media 150

Shift Communications

OCTOBER 26, 2022

While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

OCTOBER 11, 2016

And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. ET by author and Top 1% PR influencer Carrie Morgan. Best practices for measuring the impact of your influencer marketing program. Connect with her on LinkedIn.

Marketing 120

Marketing Customer Service Community Conference 120

Stephen Waddington

MARCH 15, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. The course has given me a real focus and helped me remind myself that I am capable and do have skills. It’s connected me to awesome people. Amy Maxwell. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

JULY 13, 2021

As such, the value of PR and communications has grown in the eyes of business. The 10 Top Communications Challenges Facing PR. Indeed, “too many priorities” tops the list of top challenges facing communications and PR professionals. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities.

Communications 166

Communications Survey Education Leadership 166

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. What are your thoughts on having a proxy measurement? All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

ImPRessions - Crenshaw Communications

APRIL 19, 2018

An early-stage company with limited resources expects a good return on investment from any tech PR firm it employs. This, of course, is true of any organization, but for a startup, the stakes are a bit higher than for a long-established business. Good PR pros still make mistakes. A great PR team has eyes on the prize.

Agency 136

Agency Guidelines Course Meeting 136

PRSay

OCTOBER 2, 2017

Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Influencer Data.

Data 144

Data How To Storytelling Analytics 144

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

JUNE 11, 2019

I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance. Advances in pro sports tech. Tips for staying current.

Insurance 140

Insurance Insurance Sports Telecommunications 140

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. PR people outnumber reporters six to one. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. What’s your top tip for someone looking to get into the PR industry?

Meeting 62

Meeting Agency Social Media Interviews 62

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. But for brands, connecting with your audience can be much more difficult. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120