ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. We can definitely generate XX earned media placements.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events. Image credits : Pixabay; Federal Reserve.

Resources 76

Resources Creativity Publicity Local 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. Otherwise, we risk declining professional standards.

Construction 182

Construction Storytelling Tools B2B 182

Prohibition

APRIL 3, 2024

Of course, choosing the channel your ad appears on and the time it runs will help you with reaching your target demographic but with social media advertising you know exactly the audience you are reaching with your content.

Social Media 62

Social Media Advertising Advertising Marketing 62

Karen Freberg

NOVEMBER 7, 2019

I feel I have become quite the veteran in many ways – this is my fourth time heading to EDUMax and Adobe MAX – and each year – I always learn something new, meet some incredible professionals, and of course meet up with my friends at Adobe. Well, of course I had to make sure to check it out!

Education 61

Education Creativity Meeting Community 61

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications.

Trends 385

Trends Employee Viral Advertising 385

Maxim Behar

MARCH 26, 2024

Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible. It's not easy, of course, but nothing is easy nowadays. Yes, of course. Practically all possible ones - additional health insurance, sports cards, etc.

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

APRIL 25, 2024

Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work. Seek out relevant courses, workshops, seminars and webinars. Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind?

78

78

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this? Is this okay?

Creativity 56

Creativity Marketing Social Media Analytics 56

PRSay

NOVEMBER 10, 2022

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Of course, a campaign built on inspiring kindness will look different for every company and industry. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 146

Employee Crisis Reputation Creativity 146

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 8, 2019

It already has, of course. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the first and most natural form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

Google 186

Google Technology Course Creativity 186

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

Creativity 40

Creativity Education Video Film 40

PRSay

MAY 18, 2023

Thomas, many marketing and communications courses already incorporate ChatGPT. For instance, running the classroom prompt for the final project of a course in marketing communication through ChatGPT generated a substantial outline of the tactical elements needed for a communication plan. Thomas in Minneapolis-St.

Publicity 173

Publicity Software Education Technology 173

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Prohibition

JULY 7, 2023

This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! We’re here to help you stay on top of the latest social media updates. This is a new text-based app set to rival Twitter.

Instagram 62

Instagram Social Media Media LinkedIn 62

Communications Conversations

DECEMBER 15, 2020

The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take a look at some of the more creative local festive Zoom backgrounds I could uncover among friends and colleagues this holiday season–starting with mine! Josh’s reaction, of course, is spot on.

Local 88

Local Creativity Course Twitter 88

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. There are many more, of course, but these five qualities can help drive professional achievement in a PR career. . After all, we are communicators. PR leaders often encourage the regular brainstorming of ideas.

Interviews 170

Interviews Ethics Study Course 170

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. And what are some communications synonyms?

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. When it was announced that Chrome was phasing out cookies, we had a client send a mailer to key ad tech reporters with actual edible cookies and an explainer on their viewpoint, which, of course, was distinct and interesting. Think outside the B2B box. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

Solo PR Pro

FEBRUARY 9, 2021

Of course, there will be people who do not respond, but don’t get discouraged. Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. There are always new things to learn and of course if there is any downtime that is always a good thing to do. I even took a poetry course online! Paint the kitchen.

Course 110

Course Exercises LinkedIn Groups 110

Communications Conversations

APRIL 19, 2022

Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. But, here’s a brand with a history of fun, creative tactics on social media just trying to have a little fun with a topic that comes around every year (i.e., It’s the Social Media Intern.

Internal 122

Internal International Social Media Twitter 122

Stephen Waddington

DECEMBER 2, 2020

Plus, of course, you can employ tools to help you do all this, like Guild , Miro , Propel , Trello , and Zoom. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. The excellent and freely available AMEC framework sits at the heart of both of these. There’s a top ten guide on PRMoment.

Survey 155

Survey Google Data Measurement 155

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

PR for Anyone

SEPTEMBER 30, 2022

Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! Get creative in your media pitches. Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344