PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. At the end of the day, if I want to write the story, if I think it’s interesting, I’m going to write it.” . [00:06:37]

Retail 52

Retail Pitching Fashion Writing 52

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

APRIL 27, 2016

I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Technology has changed the business model. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. The UML is an occasional roundup where I discuss three links I think are worth your reading while and present them here for your review.

Sports 111

Sports Advertising Advertising Survey 111

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 54

How To Writing Guidelines Television 54

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). PRSA member. Find him on Twitter @jimdougherty.

Facebook 63

Facebook Video How To Retail 63

Mindful Marketing

DECEMBER 28, 2019

Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. They had no promise to the consumer and nothing about the brand was crystallized at that point.”.

Meeting 62

Meeting Course Retail Media Relations 62

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Production.

Tools 71

Tools Marketing Enterprise Software 71

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you.

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Dealerships are leveraging online business models that redefine the customer experience in automotive retail.

Meeting 78

Meeting Automotive Media Technology 78

Stephen Waddington

JANUARY 27, 2019

It provides data and insights about the content that people are consuming around the internet. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. Currents spots white space for conversation and content Parsle.ly added a white space feature to its Currents tool.

Handbook 60

Handbook Instagram Government Community 60

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. Before you sit down and write your holiday content, think about your intended audience.

Banking 62

Banking Retail B2B Writing 62

Critical Mention

JUNE 13, 2018

In the wake of the scandal, Wells Fargo CEO Tim Sloan made a public statement: “We apologize to everyone who was harmed by unacceptable sales practices that occurred in our retail bank.” When she’s not writing you can find her at music festivals, hiking or snowboarding. Until next time! Critical Mention. Jolie Shapiro. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

Communications Conversations

MARCH 6, 2018

Journalists already know how to write content that is compelling and interesting in a short, concise way. They can do it without grammatical, spelling or other writing errors. They are used to being handed a pile of information and being asked to first make sense of it and then write something intelligent about it.

Social Media 102

Social Media Media Corporate Resources 102

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.

Energy 120

Energy Viral Storytelling Community 120

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We

Agency 28

Agency Retail Apparel Mobile 28

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. Retail companies the world over are taking to holistic commerce and everything it brings to the table. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before. Hello, WUL readers!

Mobile 101

Mobile Community System Social Media 101

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. One interesting lesson from our Regis work: one of the brands we worked with had new creative branding that we tested first online, and then Regis carried the branding messages over to the retail environment of their salons.

SEO 98

SEO Interviews Blogging Engineering 98

Prohibition

NOVEMBER 30, 2017

How do you consume news? I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! It has literally transformed the world as we know it, from how we consume news, to how we interact with people. It would be impossible to say what a typical day is like here!

Reddit 48

Reddit Newspapers Retail Social Media 48

Prohibition

NOVEMBER 30, 2017

How do you consume news? I enjoy consumer writing too, which is a huge bonus as you do a lot of that here at Prohibition! It has literally transformed the world as we know it, from how we consume news, to how we interact with people. It would be impossible to say what a typical day is like here!

Reddit 48

Reddit Newspapers Retail Social Media 48

Polaris

JULY 31, 2014

For example, many thought-leading journalists and bloggers use Twitter (and other social platforms) to promote their latest published writing. For consumer marketers that sell products through traditional retail channels, drawing the connection with the bottom line is even more difficult.

Social Media 103

Social Media Marketing Media Twitter 103

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable.

Marketing 60

Marketing Study Survey Content Marketing 60