OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”

Pitching 94

Pitching Consumer Trends Viral 94

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 296

Blogging Writing Consumer Media 296

PR Fuel

MARCH 1, 2023

Meanwhile, 88% of consumers expect transparency from brands. Read More The post 10 Reasons to Hire Press Release Writing Services appeared first on eReleases. One of the top three challenges marketers now face is engaging customers. With a strong press release strategy, you can inform and engage your target audience.

Writing 52

Writing Consumer Strategy Brand 52

Remote PR Jobs

FEBRUARY 27, 2022

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. What has the report / analyst been working on lately? Have they recently covered a topic that matches what your company does?

Writing 130

Writing How To Interviews Pitching 130

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Learning how to write press releases can help you reach and appeal to your target audience. It can also help you communicate your company values.

Writing 76

Writing How To Media Guidelines 76

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

PR Fuel

MARCH 20, 2021

You want them to read your release and write about the news, not just delete the email. While you can write and distribute a press release on your own, partnering with a company that specializes in that can provide you with valuable insights and tools you may not have access to. When is the Best Time to Write a Press Release.

Small Business 103

Small Business Writing Company Social Media 103

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98

Tools Writing Pitching Web 98

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Often times, startup execs think anyone covering their space should be writing about them. We work with businesses right out of beta all the way to the NYSE.

Consumer 131

Consumer Product Launch Agency Sports 131

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. According to Schaefer, people consume 10 hours of content per day — online and offline. That means original research, stellar writing and new platforms and models of content.

Writing 120

Writing Content Marketing Education Energy 120

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

Business Wire

MAY 10, 2017

Digital technology has transformed the way people consume news making multimedia an expected asset. This is what a press release should look like and standard lengths range from 500-1000 words. It’s important to also include multimedia such as images and video and a logo that links to the company page.

Writing 166

Writing How To Video Facebook 166

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing.

Writing 60

Writing How To Examples Consumer 60

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 170

Mobile Education Writing Engineering 170

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. It can be both frustrating and time-consuming working without a brief. But first, what is a brief?

Writing 40

Writing Agency How To Examples 40

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

OnePitch

SEPTEMBER 26, 2023

Occasionally, she writes stories about the consumer and lifestyle sector. Currently, Danielle serves as the Executive Editor of Teen Vogue, doing everything from reviewing budgets to managing the Teen Vogue brand and a whole lot in between.

Writing 87

Writing Consumer Brand Branding 87

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Axia PR

DECEMBER 10, 2023

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code.

Company 62

Company Web System Analytics 62

Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts.

Leadership 78

Leadership Data Trends Writing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Unique Ways PR Pros Can (and Should) Consume News “One of the best and easiest ways to position executives as thought leaders,” says Colleen O’Connor, “is by taking advantage of relevant news stories as soon as they break.” So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. This could make you a sought-after judge and earn you CEUs to renew your Accreditation.

Publicity 162

Publicity Case Study Ethics Study 162

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable.

Writing 95

Writing Consumer Small Business Reputation 95

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Here’s what I’ve learned as a musician and PR professional. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. Get used to competing with COVID. “[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. “At

Journalism 211

Journalism Report Interviews Meeting 211