Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Stephen Waddington

JANUARY 27, 2019

It provides data and insights about the content that people are consuming around the internet. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. added a white space feature to its Currents tool.

Handbook 60

Handbook Instagram Government Community 60

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Production.

Tools 71

Tools Marketing Enterprise Software 71

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Retains Flatiron Communications, LLC as its. About HSN, Inc. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Practical value.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. 3) Connect: beyond a media contact database. 8) History and backstory.

Software 117

Software Tools Publicity System 117

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Agency 78

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? The takeover of grocery and retail shelves by green and/or pink products is actually harmful. Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Agency 48

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. As the latest must-have home accessory, new Pipeless Spa Baths are bringing the benefits of at-home hydrotherapy direct to consumers¹ doors with luxurious style, substance and safety. Please help. Fading fast.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Dragon NaturallySpeaking retails for $99. Do you know what technology consumers expect to see when traveling? Schedule your emails. Use the Pomodoro Technique.

Software 120

Software Mobile Video Examples 120

Communications Conversations

DECEMBER 15, 2016

Since I sit at corporate, I wear two hats, managing corporate social media accounts, while also working with my counterparts across the company to ensure we are collaborating and sharing expertise. . There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company.

Social Media 60

Social Media Data Measurement Analytics 60

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. You’re late with the apology of course, but that just feeds the delicate balance.

Company 110

Company Apparel Airlines Crisis Communications 110

Waxing UnLyrical

MAY 31, 2018

Now think about this: how many blog posts do YOU write for clients every day? So using your own original writing, pictures, and videos can minimize the risk of copyright infringement, but what about other popular tactics, like giveaways? In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers

Creativity 71

Creativity Video Interviews Blogging 71

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Write subject lines that you could see as headlines in the reporter’s publication.

Web 40

Web Pitching Local Report 40

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. For example, the Australian retailer Kmart was forced to withdraw a Christmas decoration from sale after many complaints that the product supported terrorism.

Reputation 52

Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). He is also understood to be the world's first book retailer whose business model was to sell books to the public. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52