Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Check out our latest white paper today!

Retail 120

Retail Travel Mobile Technology 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The issue is a battle of perceptions. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. New: The lead ad that we ran resulted in 300 downloads of our product white paper.

Measurement 49

Measurement Report Analytics Google 49

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Measure everything, too. Not long ago, we had a blog post that described five outside-the-box content marketing ideas.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! And remember—consumers are more informed than ever. Optimization works in conjunction with measurement. Joining a social network is easy; staying with one is hard. Optimize the experience.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Why Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

AUGUST 24, 2015

Want more PR measurement advice? Click here for our free white paper! You need to go beyond just collecting followers and understand how people are interacting with and consuming your content. Tracking just impressions. One of your social media goals is surely raising awareness of your brand. Neglecting engagement.

Social Media 120

Social Media Media Analytics Data 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Audio is changing how we search for – and consume information. It was an interesting job, particularly from a B2B tech PR perspective. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. What is its purpose and how does it help consumers? Want to see the webinar yourself?

Video 120

Video YouTube Content Marketing Film 120

ReimaginePR

MAY 16, 2016

It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. By measuring certain key metrics, you’ll have a better idea of knowing how productive your efforts are.

Analytics 136

Analytics eBook Measurement Google 136

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. 2) Defining content marketing measurement success. You need both for effective marketing.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Get our free white paper! This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sure we have more content, but it’s it resonating?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. But does that work for your brand?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. Representation of Brand Message. “On

Report 40

Report Media Television Radio 40

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 20, 2015

Mobile is the primary way that we consume and interact with some types of digital content. Google is having a conversation about mobile, but it’s not about Google so much as it is about the ability of your customers to consume content on the device that they prefer. Mistake #9: You aren’t measuring what matters.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

SEPTEMBER 28, 2015

Get our white paper today! They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” Want to know more about the role influencers play in your social media success? Influencers drive awareness at the top of the sales funnel.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Beyond PR

AUGUST 2, 2016

Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. What makes someone click on a headline and continue reading the story behind it? Does every headline need source attribution? .

How To 40

How To Brand Branding Guidelines 40

Beyond PR

AUGUST 10, 2016

View our White Paper!) Attracting early adopter consumers not only brought in revenue, it helped create additional buzz for the product — a must when trying to break into a crowded market. Preorder now! will provide more advanced data on the type of traffic and engagement you’re driving.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have a Facebook page or Snapchat account.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 113

B2B Consumer Marketing Survey 113