Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Measure everything, too. Native Advertising. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Check out our latest white paper today!

Retail 120

Retail Travel Mobile Technology 120

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches.

Communications 253

Communications Data Local Survey 253

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. Second, when you cut marketing, you convey to customers and competitors you’ve given up on growth. To that end, it’s really hard to sell more if you stop talking to your market.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Solo PR Pro

SEPTEMBER 12, 2017

In today’s market, the lines are blurred between many disciplines and clients no longer care about labels or functions but solving a problem. Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice.

Measurement 49

Measurement Report Analytics Google 49

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. If you aren’t part of the 37 percent of marketers using social listening, your brand won’t flourish on these platforms. Get our free social media strategy white paper today! Closed Ears. Missing Metrics. Images via Pixabay: 1 , 2.

Strategy 120

Strategy Social Media Customer Service Software 120

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. It also merits pointing out, these are early measurements; perhaps the results improve with time. A Data-Driven Answer for B2B].

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

JULY 9, 2016

And that gets to the core of the point here – this is about the psychology of more in marketing: more content , more followers, and more leads. As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. 3) Why I’m Killing the Marketing Qualified Lead.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! And remember—consumers are more informed than ever.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! As technology offerings continue to advance, consumers expectations will also evolve. Want to learn how travel technology impacts your brand?

Travel 120

Travel Technology Airlines Wireless 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. What is its purpose and how does it help consumers? Could you elaborate on what you mean by “scarcity” in marketing videos? Why wouldn’t they?

Video 120

Video YouTube Content Marketing Film 120

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Michael Lynn of Cornell University proposes that t he maturity of a market may play an important role in segmentation as well. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The takeaway for communications and marketing professionals is that digital isn’t an end-all. Get our free white paper! Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 122

B2B Mobile Content Marketing SEO 122

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. Key take-aways: What beliefs do your consumers/patients hold close? They have the ability to make their opinions widely known.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60