Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. But does that work for your brand?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 114

B2B Consumer Marketing Survey 114

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. How does my audience prefer to consume content? Leads and conversions.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! As technology offerings continue to advance, consumers expectations will also evolve. Want to learn how travel technology impacts your brand?

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. I like to see things like case studies and infographics freely accessible. Mark Sherbin | CMI.

B2B 122

B2B Mobile Content Marketing SEO 122