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Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

Measurement is crucial to finding success now and in the future. Consequently, marketers and PR professionals should reassess how they measure PR. Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. Want some advice?

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

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Free White Paper! Give Your Story Legs

Cision

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. But does that work for your brand?

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White Paper: Want Content Success? Think Outside the Box!

Cision

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Get our free white paper now!

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Free White Paper! Grab Your Audience’s Attention Using Live Video

Cision

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Tips for the measurement and analysis of your message. Check out the free white paper today! How to create effective and engaging content.

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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Free White Paper! How Strong Is Your PR Foundation?

Cision

Can it be measured? If your pitch was unsuccessful, try a different angle next time. If you don’t keep track of the results of your PR efforts, how will you know if you are successful? Start by establishing your goals. Find out what it will take for you to know when it is accomplished. Keep an eye on the numbers as you go.

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