Free White Paper! Measure PR Using Multi-Touch Attribution
MAY 28, 2015
Measurement is crucial to finding success now and in the future. Consequently, marketers and PR professionals should reassess how they measure PR. Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. By measuring multiple touch points in a singular model, multi-touch attribution can help you: Make campaign changes in real time. Want to become a measurement master?