5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post. Leadership events. Media training.

Agency 188

Agency Publicity Media Training Training 188

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Click here for your free white paper!

Mobile 120

Mobile Financial Retail Technology 120

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Want to renovate your social plan too?

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. You’ll want to involve the panelists to confirm quotes and keep them apprised of your plans for white papers , videos and bylines.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Click here for your free white paper. Skip the scrutiny and make it easy for users to store everything in one place.

Travel 120

Travel Technology Hotels Mobile 120

Cision

JANUARY 5, 2016

Today, consumers want complex, multi-level stories that will make them feel an emotional connection. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Flack's Revenge

FEBRUARY 3, 2021

PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand.

Technology 177

Technology Comparison Case Study Video 177

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

MAY 5, 2015

Make content easy to find, consume and share. How do they consume and share content? Get our free white paper to see how! They’re easy to create, share and consume. That may mean you’ll still write the white paper or case study. Update navigation and lead paths accordingly. Ads and press releases.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

JULY 2, 2015

Improve consumer personalization. Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Measure the impact of one channel on another. Increase your overall budget.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

Communications Conversations

NOVEMBER 22, 2022

And, it’s much easier to consume than longer paragraphs and chapters. White papers. In a world where seemingly fewer people are reading, we need to make it as easy as possible to convince these people to consume our messages–shorter everything is part of that path. Result: More readers! Blog posts.

Writing 88

Writing Social Media Newspapers Media 88

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Check out our latest white paper today!

Retail 120

Retail Travel Mobile Technology 120

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Cision

OCTOBER 29, 2015

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped. The issue is a battle of perceptions. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. Get our free white paper now! But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach.

Journalism 120

Journalism Brand Branding Content Marketing 120

Beyond PR

OCTOBER 7, 2016

Download our white paper Redefining Newsworthiness for tips that will help you reassess your content and earn more media attention. We can all certainly appreciate budget-friendly event planning ideas for homemade games and decor. Add your own twist and a little creativity, and you’re bound to host like a pro.

Sports 82

Sports Consumer How To Banking 82

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Axia PR

FEBRUARY 20, 2018

Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them. 5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content.

Mobile 48

Mobile Video Consumer Social Media 48

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

NOVEMBER 19, 2015

Get our free white paper today! Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Be willing to accept mistakes. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Demographic or psychographic data about customers based on market research, for example, can help refine story ideas, media targets, and even the wording of content aimed at consumers or business customers.

Writing 147

Writing Storytelling Pitching Creativity 147

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy. Read the White Paper >> here.

Marketing 83

Marketing Retail Social Media Software 83

Cision

OCTOBER 26, 2015

” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want. Learn how with our free white paper! Image: Yuma Hori ( Creative Commons ).

B2B 120

B2B Marketing B2C Employee 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Remind them that people consume information and learn in a variety of different ways, and that a one-size-fits-all approach to marketing simply won’t reach the entire target market. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Cision

FEBRUARY 3, 2016

Consider: people can, at a glance, consume a 140-character tweet. Get our free influencer white paper now! I’m never going to see all the tweets that my contacts share. But if tweets are bigger (think how they look now with a photo attached), you’ll be able to catch more people’s attention. And that’s a good thing for marketers.

Twitter 120

Twitter Marketing Social Media Engineering 120

Cision

JANUARY 7, 2016

Left to their own devices, they’re consumed by them—ahem, the Human Torch. Check out our free white paper! The Fantastic Four succeed because they work together. They each have unique talents and personalities. Together, they cohere. No one goes rogue. Fair use works similarly. They’ll guide you whenever the subject gets gray.

Nonprofit 120

Nonprofit Instagram Education Consumer 120

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 16, 2015

Finding influencers may be time-consuming, but it isn’t hard to spot them. View our latest white paper. Follow along on Twitter or Instagram for any amount of time, and they rapidly rise to the surface. But which ones are right for your influencer marketing program? The answer is partially found in doing the research.

Data 120

Data Software Analysis Instagram 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120