Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon.

Survey 120

Survey Print Creativity Energy 120

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! This sounds straight-forward, but it’s not. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. Forget the fluff.

Pitching 54

Pitching Media Media Relations Writing 54

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. From a media relations and PR perspective, this means more potential for avoiding or for creating risk; a whole new source of data; and more advance warning for either good or bad news. Emerged Trends. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”

Software 78

Software Case Study Technology Tools 78

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. Each user has a different algorithm-driven experience based on the data that these platforms gather about us.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. The consumer-driven news cycle & PR measurement. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Perhaps the marketing team has private data to show the conversions vastly outweighs the negative comments we can see publicly.

Advertising 60

Advertising Advertising Social Media Twitter 60

Beyond PR

MARCH 1, 2018

This is like price fixing, but with data. “If But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. And the people writing the checks aren’t sure whether the things they are funding are actually working. This plan worked, for a long time. It also tells you what matters.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. More internal comms.

Communications 126

Communications Crisis Internal International 126

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In It’s not surprising, then, that a new white paper from Outsell, Inc.

Media 75

Media B2C B2B Nonprofit 75

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Learn more about data visualization. You just have to start with print,” she said. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Listeners are increasingly affluent, educated and most importantly, habitual.

Tools 60

Tools Pinterest Marketing Media 60

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. When people encounter data, they become defensive. And in either case, consuming stories significantly increases empathy towards other people, particularly people who were previously thought to be difficult to relate to.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. And then take the data and respond accordingly. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Write for Journalists. This also adds a human touch to the writing.

Small Business 85

Small Business Writing Engineering Infographics 85

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company that just secured the $10m is about to unveil a new mobile application that alerts you when an ex-boyfriend is nearby, then you may have some interesting crossover of angles to pitch, from relationships and lifestyle to data privacy to mobile marketing. Read the fine print. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The organization switched from Cision according to the write-up. In fact, it’s not an editorial placement at all. click image for higher resolution).

Software 126

Software Case Study Advertising Advertising 126

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Analyzing the wrong data. What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Our Attention Is Not Well-Understood Despite the growing concern over the impact of social media and the fast-paced news cycle on our attention spans, a gap in empirical data persists. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Data for this report was compiled in November 2019. Money affects everyone. Report Methodology.

Financial 111

Financial Industry Report Insurance 111