Flack's Revenge

AUGUST 9, 2016

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Seek internal experts. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. Embrace Structured Data and Schema Markups Here’s where things get, well, a bit technical. The report has much to do with site and page speed or how fast a page loads.

SEO 98

SEO Engineering Content Marketing Google 98

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. This guide will show you how to write a great press release for 2021.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy. Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? From newsjacking to creating your own news with research data, this blog entry explores different ways PR can generate media coverage when your company has no news. So what is newsjacking? And why should PR professionals care about it?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

JULY 20, 2020

Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. If your company is willing to say what others won’t, you have found a megaphone. . It makes sense.

How To 241

How To Advertising Advertising Data 241

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 91

Community How To Marketing Data 91

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JUNE 2, 2015

And is there a way to use data to back it up? Turning Data Into Trends. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Use hard data to identify trending content patterns through key metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

Technology 76

Technology Training Data Consumer 76

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Arthur is the executive editor at Women’s Wear Daily where he publishes breaking news, industry insights and data reports around major retailers. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

SEPTEMBER 14, 2020

Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign. This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information.

Local 88

Local Marketing SEO Mobile 88

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. You can go try and develop an onboarding solution to onboard the client’s first party data with our earned media assets?

Measurement 185

Measurement Media Data System 185

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Data interpretation (31%). ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. ” @lisakimmel.

Storytelling 73

Storytelling Data Communications Technology 73

Awario

FEBRUARY 18, 2021

They post on social media, leave comments on videos and forums, and write blog posts. For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy.

Analysis 78

Analysis Marketing Video Data 78

Solo PR Pro

JUNE 12, 2018

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem. The company used the information to micro-target voters in US elections.

Privacy 40

Privacy Data Ethics Policies 40

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. Many journalists won’t write these types of stories without participation from both parties. Influencer content isn’t just for consumer brands. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

NOVEMBER 1, 2017

Fortunately, access to data and Artificial Intelligence tools now helps us to draw insights from massive quantities of data. Which authors are writing about that topic. All of the data can also be sorted by Most Recent Content and Trending Content. How many articles on a topic mention you vs. your competitors.

Brand 170

Brand Branding How To Trends 170

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 71

Strategy Marketing SEO B2B 71

Contently - Strategy

AUGUST 18, 2021

Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. Many popular authors and journalists write at an elementary or middle school reading level.

Study 145

Study Brand Branding B2B 145

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. His stories comprise a range of topics impacting security such as hacking, data protection and breaking news. Laura covers cybersecurity and privacy with a consumer focus at CNET.

Twitter 221

Twitter Report Privacy Government 221

Contently - Strategy

MAY 11, 2024

According to data directly from Google , searches containing the phrase “open now near me” have grown globally by over 400% year-over-year. Recent research suggests so—particularly if you care about reaching younger consumers. How to Write Content for Local SEO The first step is to create content that’s locally relevant.

Local 97

Local SEO Strategy How To 97

Onclusive

FEBRUARY 14, 2023

This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. Be wary of including overused, simplified phrases such as ‘eco-friendly’ or ‘green’ in your communications unless you have evidential data to back them up, because these buzzwords will raise skeptical eyebrows.

Reputation 195

Reputation Automotive Brand Branding 195

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data.

Survey 135

Survey Data Interviews Reddit 135

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day. It’s daunting.

Data 0

Data Tools Technology Banking 0