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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 118
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Customer Success Manager (PR Engineer)

Onclusive

We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer. A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. Onclusive is the data science company for communication and public relations.

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Are search engines controlling how we think?

PR in High Definition

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. And, are there any other ways that communications professionals can hope to compete with companies that simply have deeper pockets? Are search engines controlling how we think?

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Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders are out of sync on critical topics

Agility PR Solutions

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.

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Preparing Businesses for the Quantum Leap: Strategic Insights for the Next Technological Era

Stern + Associates

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

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PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203
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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company?