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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. When your company provides Google’s definitive answer to a question, that makes a powerful statement. In a featured snippet, an excerpt from a webpage comes before the listing rather than after it.

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Are search engines controlling how we think?

PR in High Definition

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. And, are there any other ways that communications professionals can hope to compete with companies that simply have deeper pockets? Are search engines controlling how we think?

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Customer Success Manager (PR Engineer)

Onclusive

We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer. A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. Onclusive is the data science company for communication and public relations.

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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Communication strategy Set out foolproof communication procedures.

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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

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Great PR: When It Just Happens vs. When It’s Engineered

Buchanan PR

“What great PR for that company!” Did Ally engineer this just to get a favorable mention on national television? This didn’t happen because a savvy marketing director or opportunistic PR manager said, “Ooooh, let’s delay his start so we can milk some good PR for the company.” This all happened in a matter of hours.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. I want HashAtIt.com to become known worldwide as being like a Google search engine, but for #hashtags.