Bianchi Biz Blog

JUNE 7, 2021

I report on the latest vehicles and technology and the intersection between the two. . the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

Automotive 97

Automotive Meeting Media Journalism 97

Stern + Associates

MARCH 15, 2023

As seen in a recent 60 Minutes appearance , the Emeritus Professor of Psychology and Neural Science at NYU has emerged as a prominent skeptic not of AI itself, but of the potential path that companies using AI may find themselves on if they do not adequately prepare themselves.

Technology 96

Technology Ethics Tools Creativity 96

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

Automotive 85

Automotive Report Meeting Radio 85

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company has since rolled out a new logo and company website. Or thereabouts.

Internal 147

Internal International Tools Software 147

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? How long have you been in journalism and how did you get started? What is this topic about?

Meeting 78

Meeting Automotive Media YouTube 78

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Other times, that’s the company side, reaching executives and decision-makers. Vice President, Marketing Technology. Sometimes, that’s the media side, reaching influential journalists and publishers.

Publicity 132

Publicity How To Retail Engineering 132

Flack's Revenge

NOVEMBER 16, 2016

Anna Escher says “Facebook is hiding behind its [position that] ‘we’re a tech company, not a media company ’ … For such an influential platform that preaches social responsibility and prioritizes user experience, it’s irresponsible …”. TechCrunch – How Facebook can Escape the Echo Chamber.

Ethics 120

Ethics Facebook Google Engineering 120

PR 20/20

JANUARY 16, 2023

The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. This doesn’t always mean it’s some investigative piece that exposes a company or person. It’s never boring.

Transportation 91

Transportation Meeting Report Media 91

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. This is very true in the genAI and broader AI markets right now.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. Nothing is worse than getting a guest post on a website only for that website to get hit by an algorithm update.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Roundtable. .” – Andrew Hutchinson, Content Manager, Social Media Today. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Part of that is something Fast Company calls the “ Theranos effect.” ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. One factor is the recent frothy environment for technology startups. Theranos was valued at an impressive $9 billion.

Healthcare 120

Healthcare Chemicals Technology Policies 120

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. This was followed by “social networks and search engines bypassing traditional media” with 25%. 4) Emphasis on professional journalism. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Mindful Marketing

OCTOBER 10, 2021

Also, in a Facebook post , CEO Mark Zuckerberg has suggested that Haugen’s revelations represent “a false picture of the company” and that the idea that the firm prioritizes profit above safety and well-being is “just not true.” Still, the moral stand that the company took shouldn’t be diminished.

Facebook 79

Facebook Social Media Government Employee 79

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Pictured with the Cummins QSK95 diesel engine).

Meeting 82

Meeting Automotive Media Transportation 82

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Beyond PR

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 64

Strategy How To SEO Engineering 64

Beyond PR

AUGUST 10, 2016

Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal. They’ve been goaled on revenue-related KPIs for much longer than PR, and they’re better equipped to report it.

Company 40

Company Case Study How To Product Launch 40

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins.

Tools 60

Tools Pinterest Marketing Media 60

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Learn how Contently’s latest features will help companies improve the way they share assets across teams, integrate with other tools in their marketing stacks, and use data through automated strategic recommendations.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

APRIL 24, 2018

Another issue journalists are facing is the challenge of capturing people’s attention in a time where many are bypassing traditional media in favor of getting their news on social networks and search engines. Bell holds a degree in journalism from the University of Missouri School of Journalism. 63 percent of U.S.

Media 75

Media Survey Pitching Journalism 75

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. In reality, it’s far more expensive because companies are throwing money away. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61