Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives. million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

B2B 124

B2B Study Survey Software 124

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Establish an escalation protocol.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Communications Conversations

JUNE 15, 2020

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. Again, our age demo is a part of the problem.

Company 88

Company Insurance Insurance Local 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 155

Brand Branding Reddit Pitching 155

Presspage

FEBRUARY 15, 2024

Picture this: your company is unveiling its quarterly earnings in a press release, and you’re unsure of how investors will react. Embracing this technology helps companies meet investor needs and solidify lasting relationships. Explore more in our Investor Relations blog series: Investor Relations Officers (IROs) are busy people.

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

MARCH 29, 2018

For instance, if you find that blog posts from influencer X consistently drive more website conversions than influencer Y, test increasing your interactions with influencer X and decreasing what you do with influencer Y. To learn more about AirPR’s software solutions, click here to request a demo today.

Software 207

Software Analytics Trends Measurement 207

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives. million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Some companies that claim to have PR attribution only measure press releases and not earned media articles, while others use traffic panels that merely guesstimate the traffic coming back to your site. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Onclusive

JANUARY 5, 2021

The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less. In fact, the study respondents shared specific benefits that their company realized on a larger level due to the robust PR analytics provided by Onclusive: Lisen C.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 68

B2B Measurement Blogging Community 68

NewsWhip

AUGUST 4, 2022

Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations. Request a demo today.

Instagram 146

Instagram Brand Branding Hotels 146

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Onclusive

JANUARY 28, 2021

Communications Manager, Mid-Market Internet Company. If you’re in the market for a data science company where your needs and feedback truly matter, consider learning more about Onclusive. Request a demo today and see what we can do for your company. Don’t just take our word for it. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after.

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

DECEMBER 10, 2020

While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). Download the report here , or consider requesting a demo to gain a better understanding of what Onclusive can do for you.

Media 195

Media Software Analytics Measurement 195

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. There are three main elements for companies to focus on when building an omni channel communication strategy.

Communications 88

Communications Consumer Customer Service Case Study 88

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 156

Media Relations Media Print Software 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning.

Company 56

Company Marketing Engineering Analytics 56

5W PR

AUGUST 22, 2022

To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels. With the help of a marketing funnel companies can get a better understanding of what the target audience wants to see at different stages of their buying journey. Awareness stage.

Marketing 88

Marketing Case Study Study Consumer 88

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Growth of in-house PR When it comes to communications, no one can understand the company culture and products more than the people actually working in it.

Industry 221

Industry Content Marketing Corporate Analytics 221

Presspage

NOVEMBER 29, 2022

Growing global warming concerns and workforce shortages have put aviation companies in the center of the attention of society - and not in a good way. Our experience in working with various aviation companies has shown that there are many positive stories from innovation to sustainability that do not get the light of day.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 94

Technology Meeting Media Analytics 94

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. If you’d like to learn more about how we identify the top brand stories, reach out to us for a demo here. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. SCHEDULE A DEMO. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

OnePitch

JULY 27, 2022

On a good month, TechCrunch garners around 20 million readers digitally with their main focus being “breaking technology news, opinions, and analysis on tech companies from around the world.” Subject line: EMBARGO: Exoskeleton developer to announce 5th generation power suit – [company name]. Want more blogs like this?

Pitching 52

Pitching How To Energy Resources 52

Sword and the Script

JANUARY 5, 2021

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically.

Pitching 153

Pitching YouTube Community Company 153

Bianchi Biz Blog

APRIL 25, 2024

Consider yourself to be a company on the edge of something big? The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. And we can tailor an opportunity just for you.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Offer useful information and insights. Educate future customers.

B2B 170

B2B Social Media Media Education 170

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. Blog posts, social media shares, white papers, ebooks, and videos. Free trials, live demos, consultation offers, and coupons. Continue reading to learn more about the buyer’s journey and its importance.

Comparison 87

Comparison Resources eBook Case Study 87