Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Think about that for a moment: 1 in 5 never responded to a demo request at all.

B2B 146

B2B Marketing Survey Study 146

Communications Conversations

JUNE 15, 2020

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. Again, our age demo is a part of the problem.

Company 88

Company Insurance Insurance Local 88

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Some companies that claim to have PR attribution only measure press releases and not earned media articles, while others use traffic panels that merely guesstimate the traffic coming back to your site. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. Why do vendors do this?

B2B 114

B2B Study Survey Software 114

Onclusive

JANUARY 5, 2021

The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less. In fact, the study respondents shared specific benefits that their company realized on a larger level due to the robust PR analytics provided by Onclusive: Lisen C.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

JANUARY 28, 2021

Communications Manager, Mid-Market Internet Company. If you’re in the market for a data science company where your needs and feedback truly matter, consider learning more about Onclusive. Request a demo today and see what we can do for your company. Don’t just take our word for it. Christine K.

Customer Service 195

Customer Service Media Enterprise Technology 195

Sword and the Script

JANUARY 30, 2024

That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?”

Survey 114

Survey Marketing B2B Content Marketing 114

Critical Mention

MAY 13, 2020

Good marketing makes the company look smart. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Dale Carnegie. Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage. — Amy Jo Martin.

Communications 158

Communications Radio Sports Social Media 158

Onclusive

DECEMBER 10, 2020

While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). Download the report here , or consider requesting a demo to gain a better understanding of what Onclusive can do for you.

Media 195

Media Software Analytics Measurement 195

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Critical Mention

NOVEMBER 20, 2020

Some companies have even seen upwards of $18 in earned media value. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years.

Tourism 157

Tourism YouTube Radio Social Media 157

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Growth of in-house PR When it comes to communications, no one can understand the company culture and products more than the people actually working in it.

Industry 221

Industry Content Marketing Corporate Analytics 221

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 93

Technology Meeting Media Analytics 93

Landis PR

OCTOBER 11, 2021

What about promoting events for your company or client? Are you hoping to drive brand/company awareness? An “event preview” with news about the first American demo of an autonomous street sweeper. Even CES is joining in, with registration now open for the annual January show in Las Vegas. Content creation. Video promotion.

Local 98

Local Newspapers Sports Video 98

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Presspage

FEBRUARY 15, 2024

Picture this: your company is unveiling its quarterly earnings in a press release, and you’re unsure of how investors will react. Embracing this technology helps companies meet investor needs and solidify lasting relationships. Such insights help refine messaging for greater resonance and impact.

Analytics 78

Analytics Data Ethics Privacy 78

PR 20/20

JANUARY 10, 2019

Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning. The company has $72 million in funding. The company has $77.3 The company has $42.8

Company 56

Company Marketing Engineering Analytics 56

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Establish an escalation protocol.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 144

Brand Branding Reddit Pitching 144

NewsWhip

AUGUST 4, 2022

Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations. Request a demo today.

Instagram 146

Instagram Brand Branding Hotels 146

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. To give an indication: The contacts of our top 15 CRM using customers received on average 13 emails sent from our systems from the company, with a high of 187 emails and a low of 3 emails per year.

System 78

System Software Technology Privacy 78

Onclusive

MARCH 29, 2018

Topic segmentation allows you to figure out if posts that mention a specific topic—in tandem with mentions of your brand or company—perform better than when your brand is mentioned in focused focused on different topics. To learn more about AirPR’s software solutions, click here to request a demo today.

Software 207

Software Analytics Trends Measurement 207

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. While not all influencer relationships are the same, some require a monetary incentive, free “merch” to unpack and demo and outright costs related to clicks.

Advertising 159

Advertising Advertising Instagram SEO 159