Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition. More on both soon.

Energy 177

Energy Survey Exercises Creativity 177

PRSay

SEPTEMBER 13, 2021

The concern that led to its development a decade and a half ago was a spike in spokespeople and others of prominence talking up a company or product in the media without revealing they received compensation. In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Or maybe not.

Ethics 170

Ethics Analysis Case Study Exercises 170

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Buchanan PR

JANUARY 9, 2023

While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests. It creates a fictional character that the company can speak to, directly addressing his or her pain points and opportunities.

Social Media 82

Social Media How To Instagram Media 82

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Companies decide they need a PR firm for a variety of reasons. Determine the kind of PR counsel you need. Be crystal clear in your communications.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. That isn’t true; earned media is generated by hard work, research, and creativity. Unrealistic expectations. No differentiation.

Agency 205

Agency Pitching Internal International 205

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Wadds Inc.

OCTOBER 10, 2022

makes a lot of sense as we pool resources, maximise our expertise of the creative industries and cut out duplication. Working as a professional adviser and non-executive director is something I love and I’ve spent considerable time developing my experience and skills, most latterly completing my Certificate in Company Direction with the IoD.

Exercises 52

Exercises Creativity Resources Agency 52

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

NOVEMBER 30, 2023

More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. Instead of going in at the deep end when it comes to exercise, try making small changes. A quiet environment where you become lost in your own thoughts is important to let creative thinking flow.

Exercises 71

Exercises Employee Energy Communications 71

PRSay

OCTOBER 5, 2020

Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 percent to 5.4 percent to 5.4

How To 180

How To Employee Survey Exercises 180

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating!

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” For major awards, it can be helpful to issue a press release, post the news on the company website, include it in email signatures and incorporate updates into all relevant new business proposals and RFP responses. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

The Proactive Report

JUNE 17, 2018

A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

The Hoffman Agency

MAY 25, 2023

A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book.

Communications 36

Communications Exercises Creativity Technology 36

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. There are few things more frustrating than attempting to make contact with a company CMO or a particular journalist whose email is somehow a state secret. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

Stephen Waddington

MAY 19, 2019

Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Company policies and procedures should cover sickness due to mental health. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. It's an everyday story about life.

Policies 60

Policies Exercises Resources Employee 60

PR Job Coach

FEBRUARY 24, 2014

Is the company itself a leader? Does the company seem to have the intellectual fabric to both learn from you and teach you new tricks? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Does the company demonstrate operational flexibility? Leadership.

How To 185

How To Leadership Interviews Google 185

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Finally, at the end of the day, you get to showcase your end goal to the entire company and see your hard work pay off.

Exercises 63

Exercises Creativity Instagram Local 63

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid. My conclusion from what I have heard is that it is essential to combine structure and creativity in eating.

Energy 52

Energy System Exercises Examples 52

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. Can your agency bring big ideas and execute?

eBook 71

eBook Exercises Employee SEO 71

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

The Resolution Blog

FEBRUARY 14, 2016

To get the best make your company attractive. Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. But like so many things in this industry, it doesn’t need to be this way.

Training 120

Training Pitching Exercises Ethics 120

Marketwired

MARCH 8, 2016

.” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense. We like to have fun and work at the same time,” Corina says.

Internal 100

Internal International Exercises Tools 100

Konnect Agency

APRIL 23, 2021

With people not wanting to leave their houses or doing so with as little human contact as possible, companies were forced to pivot quickly. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Of all businesses, gyms were hit particularly hard.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

With people not wanting to leave their houses or doing so with as little human contact as possible, companies were forced to pivot quickly. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Of all businesses, gyms were hit particularly hard.

Retail 52

Retail Consumer Exercises Creativity 52

Shift Communications

JUNE 25, 2018

Company goals can often remain the same and a radical change in topics and trends is not typical. Client goals may be the same, but once you review company performance against those goals, you can start to see where PR is needed most. What would you do differently; what suggestions would you make?

Analysis 94

Analysis Conference Data Exercises 94