PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

Ronn Torossian

OCTOBER 17, 2019

Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. We now have exercises that can be done to practice concentration and mindfulness. Today’s workplace culture is all about productivity and the practice of increasing it.

Exercises 150

Exercises Energy Creativity 150

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Solo PR Pro

JULY 13, 2021

For instance, from a business perspective throughout the pandemic, there’s been many examples of companies adopting new and creative ways of doing business and operating more efficiently. What ways have you operated more efficiently and creatively during the pandemic? Allow downtime to foster creativity. Utilize Zoom.

Exercises 98

Exercises Travel Creativity Meeting 98

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. PR places a premium on creativity in Covid era.

Publicity 142

Publicity Survey Pitching Creativity 142

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. PR writers keep it simple. Compare then and now. What have you learned that makes a difference?

Writing 294

Writing Journalism Pitching Guidelines 294

Stephen Waddington

NOVEMBER 3, 2020

The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. Activity and exercise “Exercise, routine. I live by the sea and do breathing exercises to the sound of waves. Here are the highlights.

Exercises 109

Exercises Groups Community Writing 109

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. As a freelance writer, she sets her own schedule, allowing her to focus plenty of energy on her family and lean into her own waves of creativity.

Social Media 82

Social Media How To Instagram Media 82

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. (AI hallucinations are real. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. (AI hallucinations are real. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. We are all part of the creativity innovation equation. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Thanks to countless hours of drafting and debate by BEPS members over the years, the exercise plan already exists in the ESAs. BEPS has made it easy for you to get started. The motivation, of course, is up to you.

Ethics 170

Ethics Analysis Case Study Exercises 170

Stern + Associates

MAY 23, 2023

Explaining that choice serves two main cognitive functions – as the tool we use to create and the tool we use to pick and find – she points out that the exercise of picking and finding has become much more complex in the modern day, concluding that businesses may simply be offering too many choices to consumers.

How To 62

How To Creativity Exercises Tools 62

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Mindful Marketing

APRIL 1, 2024

Over the last 10 years, the market for sports and exercise-related rehydration has burst open. First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. Dozens of companies have added new pre- and post-workout drinks infused with everything from electrolytes, to minerals, to protein.

Brand 85

Brand Branding Sports Chemicals 85

PR in High Definition

NOVEMBER 30, 2023

More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. Instead of going in at the deep end when it comes to exercise, try making small changes. A quiet environment where you become lost in your own thoughts is important to let creative thinking flow.

Exercises 71

Exercises Employee Energy Communications 71

Wadds Inc.

OCTOBER 10, 2022

makes a lot of sense as we pool resources, maximise our expertise of the creative industries and cut out duplication. Our focus on building sustainable value for great people doing great things in the creative industries is one we both truly believe in and a passion we share. Joining Wadds Inc.

Exercises 52

Exercises Creativity Resources Agency 52

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 128

Journalism Public Affairs Ethics Technology 128

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Karen Freberg

MARCH 12, 2021

I saw these videos and I am so inspired by my students and their creativity! This activity went over so well, I think I may implement this type of exercise for future courses! Overall, I was extremely impressed with the students and their creativity in taking on this challenge in doing some really innovate things with MMs on campus.

Video 122

Video Exercises Creativity Twitter 122

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

FEBRUARY 9, 2021

Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. We always have the ongoing exercise of 5×5 — following 5 contacts who would be good targets and sharing 5 pieces of their content with clients, if there is extra time this can be extended. It’s a great time to audit media outlets.

Course 110

Course Exercises LinkedIn Groups 110

Prohibition

AUGUST 8, 2022

Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. With that in mind, I do my best to practice “slow-living” where possible whether that be through exercise, reading, podcasts, cooking, watching TV and being with my friends.

Meeting 62

Meeting Exercises Digital PR Instagram 62

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

JUNE 4, 2020

Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly. The shift in the kinds of content people are interested in consuming has coincided with a steep increase in the actual demand for YouTube content.

YouTube 88

YouTube Examples Exercises Video 88

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! Looking back over your time in the PR industry, what are some lessons you have learned?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

The Hoffman Agency

MAY 25, 2023

A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book.

Communications 36

Communications Exercises Creativity Technology 36

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” If you ever wondered what other PR teams were up to, judging offers a fascinating glimpse into all types of PR writing, strategy and creativity, and the work will provide inspiration for the future. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Stephen Waddington

APRIL 4, 2020

Work needs to fit in alongside schooling, exercise, preparing 80 meals a week, and running a full household. The humblebrag has reached a new level as people share their baking, exercise and home schooling. I adore the creativity but find it exhausting. We’re not working from home. We’re locked down in a crisis trying to work.

Exercises 80

Exercises Crisis Energy Government 80

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62