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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Exercise Your Reputation. “If

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Navigating the New SEC Cybersecurity Rules: What Companies Need to Know

5W PR

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78
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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 108
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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 173
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A wave of layoffs: how to protect the company's reputation

Reputation Antistress by Sergii Bidenko

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. The onus then lies on the company to remediate those flaws and avoid being compromised in the future. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 161