PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

PR Job Coach

FEBRUARY 24, 2014

Is the company itself a leader? Does the company seem to have the intellectual fabric to both learn from you and teach you new tricks? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Does the company demonstrate operational flexibility? Leadership.

How To 185

How To Leadership Interviews Google 185

The Hoffman Agency

MAY 25, 2023

For example, Hoffman has many workshops related to PR tools for its employees. A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. Do something creative. Create pre- and post-work routines. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Stephen Waddington

MAY 15, 2019

High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Policies 60

Policies Insurance Insurance Employee 60

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. So for an employee, the nice thing to do is say, oh, the press release is good enough. I really like telling stories. It’s a challenge and I love it. I agree with you.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. A company anniversary, for example, can be a slam-dunk for industry press. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. According to Gallup , when companies get their purpose right, it can make a difference.

Airlines 48

Airlines Local Wikipedia Travel 48

Communications Conversations

NOVEMBER 10, 2021

So, what worked well for me, may not work well for your client or company. It’s an exercise in strategy, but also expectation management. Saves you time and you’ll be able to test creative well this way. As with most social media advertising, trial and error and testing are your friends. Especially on the B2B side.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Employees just went through the motions and punched out at 5 p.m. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. The process was painful.

Marketing 86

Marketing Guidelines Social Media Conference 86

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Even if your company is B2B and sells to a network of distributors, you could create a podcast to help distributers sell more effectively to end users. Featuring experts outside your own company can make your podcast a more trustworthy resource. Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. in any time zone, occasionally I have to ask my employees to be available after hours.

Energy 28

Energy Employee Creativity Exercises 28

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Some of the magic to come can only be discovered on the journey. Know How to Find Business. It is WELL worth the money.

Insurance 110

Insurance Insurance Banking Groups 110

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters check company social sites when reporting.

Publicity 144

Publicity Survey Pitching Creativity 144

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Full-time employees have a tendency to take brand messaging for granted. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. As we continue to grow, I’m very cognizant of the type of company culture I’m building and ways to improve it. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 3) lack of employee experience (25%).

B2B 116

B2B Marketing Survey Software 116

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 81

Leadership Survey Education Exercises 81

Beyond PR

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 83

Financial Industry Report Insurance 83

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. I go through phases of different interests. Prayer and meditation.

Writing 114

Writing Social Media SEO Blogging 114

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Companies will continue to redefine what the workplace actually is. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Konnect Agency

MAY 15, 2020

In keeping with this trend, digital marketers should ensure that brand campaigns allow for creative content as viral videos are typically not overly branded and based on unique concepts. Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52