The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

MAY 19, 2019

Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Company policies and procedures should cover sickness due to mental health. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. It's an everyday story about life.

Policies 60

Policies Exercises Resources Employee 60

PR Job Coach

FEBRUARY 24, 2014

Is the company itself a leader? Does the company seem to have the intellectual fabric to both learn from you and teach you new tricks? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Does the company demonstrate operational flexibility? Leadership.

How To 185

How To Leadership Interviews Google 185

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

The Hoffman Agency

MAY 25, 2023

A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. A post-work routine can help you wind down and transition to your personal life and may involve relaxation exercises, hobbies, or curling up with your favorite book.

Communications 36

Communications Exercises Creativity Technology 36

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. A company anniversary, for example, can be a slam-dunk for industry press. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. This large global company spent a ton of money recruiting the best marketing talent and then stuck them in an environment where people who had never even marketed a lemonade stand were dictating how they did their jobs.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. B2B PR Sense Blog: How to write press release headlines that people actually read. This is the #1 reason B2B tech companies switch firms.

Twitter 60

Twitter How To B2B Analytics 60

Prohibition

MARCH 16, 2021

It is the relationship that is build through content marketing that helps companies achieve their desired goals (rather than the medium itself) – whether that’s shifting customers down the sales funnel or converting them. Imagine you’re a gift wrapping company. I’ll give you an example. Consider factors such as ‘character’ (i.e.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Companies also have to invest their own time.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. Featuring experts outside your own company can make your podcast a more trustworthy resource.

Interviews 120

Interviews Comparison Video Exercises 120

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative. So they both got it! One will determine the other.

Strategy 88

Strategy Analysis Small Business Measurement 88

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). Networking, speaking, writing, trade association of your target market and then put a spotlight on that activity online.

Insurance 110

Insurance Insurance Banking Groups 110

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. These posts represent the types of things you might not want to write about again. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles.

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 40

Blogging Analytics Google Writing 40

MaccaPR

APRIL 12, 2016

Sure these folks can all write. Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Get It in Writing. Find outlets for having fun, exercising, volunteering and eating right. And yeah, they have good media skills. They can put a great plan together. Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Encouraging any group of employees to march in step is difficult.

Company 105

Company Pitching System Interviews 105

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We decision on what to measure will be unique to each company. Not that difficult, is it? Shall We Tweet?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Because we can all improve our writing. There are few things more frustrating than attempting to make contact with a company CMO or a particular journalist whose email is somehow a state secret.

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. It takes an average of 4 hours to write in 2022.

B2B 116

B2B Marketing Survey Software 116

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. As we continue to grow, I’m very cognizant of the type of company culture I’m building and ways to improve it. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct. ” Do prioritize. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Don’t do that.

Meeting 111

Meeting System Writing Exercises 111

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98