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Creative PR Messaging Essentials

Ronn Torossian

Through public relations companies can build and maintain a positive public reputation and image. The post Creative PR Messaging Essentials appeared first on. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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Creative Brand Events for Spring

5W PR

Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Companies could also provide branded picnic blankets or outdoor games for further brand engagement.

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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. In B2B scenarios, companies sell products or services to other companies, and the buying process often involves multiple decision-makers and a more complex sales cycle.

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4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame?

Agility PR Solutions

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? appeared first on Agility PR Solutions.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.