ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Companies decide they need a PR firm for a variety of reasons. Determine the kind of PR counsel you need. Be crystal clear in your communications.

Meeting 191

Meeting Agency Creativity Case Study 191

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! As a not so closeted science nerd, a company at the forefront of their field, like SPARK Neuro, has been really fascinating!

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

The Resolution Blog

FEBRUARY 14, 2016

To get the best make your company attractive. Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. Don’t listen in on their pitches. Listen to their ideas.

Training 120

Training Pitching Exercises Ethics 120

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it.

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. ” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense.

Internal 100

Internal International Exercises Tools 100

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was captivated by the idea of people getting paid to tell a company’s story. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

Shift Communications

JUNE 25, 2018

Company goals can often remain the same and a radical change in topics and trends is not typical. Client goals may be the same, but once you review company performance against those goals, you can start to see where PR is needed most. Which content and topics are getting the most clicks when marketed through owned and paid channels?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. Big risk can mean big, positive change for a company looking to make its name in the media. No pitch topic is off the table.

Agency 60

Agency Apparel Pitching Creativity 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. A company anniversary, for example, can be a slam-dunk for industry press. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

MARCH 16, 2021

It is the relationship that is build through content marketing that helps companies achieve their desired goals (rather than the medium itself) – whether that’s shifting customers down the sales funnel or converting them. Offer solutions not a sales pitch. Imagine you’re a gift wrapping company. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). And I still cold pitch now and then, follow up, check in with people, etc. Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. At that point, you’ve got to get the creative juices going and come up with another campaign. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase. As Shonali says,” The audiences to whom you listen.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters receive hundreds of pitches.

Publicity 144

Publicity Survey Pitching Creativity 144

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 40

Blogging Strategy How To Writing 40

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Find outlets for having fun, exercising, volunteering and eating right. Put yourself in drive and make a commitment to yourself and your company to stay on top of emerging trends and bring these new ideas to the table.”.

Travel 48

Travel Exercises Corporate Internal 48

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. There are few things more frustrating than attempting to make contact with a company CMO or a particular journalist whose email is somehow a state secret. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 40

Blogging Analytics Google Writing 40

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Then I create a spreadsheet where each person can fill in their pitches before we discuss. Out of all his famous lines, this one resonates with me the most.

Meeting 111

Meeting System Writing Exercises 111

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Trusted sources of B2B information.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out. 9 Marketing Podcasts Worth a Listen.

Marketing 85

Marketing B2B Interviews Content Marketing 85

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Often, this strategy also involves pitting two brands, both owned by the same company, against each other. Who Should the Brand Represent?

Brand 109

Brand Branding Publicity Consumer 109

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Stephen Waddington

MAY 12, 2019

Huge thanks to every that shared the story but especially Pam Jackson at the Newcastle Jewellery Company for spotting and returning the ring. PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK.

Local 60

Local Storytelling Exercises Banking 60