Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. At that point, you’ve got to get the creative juices going and come up with another campaign. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

JUNE 6, 2017

Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. 6) Fill in the blank: One company you with marketing you admire is: Farmer’s Only.com.

Agency 60

Agency Corporate Interviews eBook 60

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. Reporters check company social sites when reporting.

Publicity 144

Publicity Survey Pitching Creativity 144

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ I’ve been lucky to learn from some of the best and the brightest in public relations and journalism. Find outlets for having fun, exercising, volunteering and eating right. Jorg Pierach. A s Aren't Forever.

Travel 48

Travel Exercises Corporate Internal 48

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Personas shouldn’t reflect the thoughts and beliefs of the company. The whole point of the exercise is to get closer to buyers.

How To 120

How To Tools Exercises Viral 120

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. On distraction-fighting habits) Writing my goals in my journal daily. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Companies will continue to redefine what the workplace actually is. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Twitter also has high marks in the report for being the social network most-likely to increase in value (as it relates to their journalism-related work). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Twitter also has high marks in the report for being the social network most-likely to increase in value (as it relates to their journalism-related work). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40