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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195
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11 Top Reasons to Write a Press Release for ESG

Newsfile

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. It’s no wonder then that many businesses choose to write a press release about ESG news.

Writing 52
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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Google is a question search engine, “Who writes about real estate for [name of publication].” You don’t need to hire a big fancy PR firm. Do you work with Baby Boomers?

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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.

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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements.

Writing 52
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Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. DHM Research is a certified woman-owned minority business.

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Behind the Headlines With Connie Partoyan

Cision

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.