Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PR 20/20

JANUARY 19, 2023

Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. It was the part of their study that interviewed PR senior scholars. Now, how did this become an issue for the academic community in PR? Got to insert some Spock here!

Study 111

Study Journalism Interviews Conference 111

Deirdre Breakenridge

APRIL 29, 2019

This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.

Survey 377

Survey Media Relations Media Ethics 377

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. We knew it was a long interview process. We were so excited for him.

Reddit 236

Reddit YouTube Google Course 236

Flack's Revenge

MAY 12, 2016

So I got back in touch with Hannah and conducted the following email interview. We created the only opt-in social media network that lets media and PR pros instantly share news, content and messages in a single platform. Because media don’t all want to same content or to be pitched the same way.

B2C 120

B2C System Interviews Report 120

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. If I was this affected by social media, maybe I really did need a break. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

Radio 120

Radio Interviews Print Travel 120

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

eBook 219

eBook How To Writing Community 219

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 99

Tools Survey Pitching Analytics 99

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 40

Strategy Case Study Marketing Energy 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

JUNE 17, 2015

Help A Reporter Out (HARO) recently hosted its very first media briefing with four major USA Today leaders in Washington, D.C. Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success.

Mobile 120

Mobile Print Trends Twitter 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. These are the people who I’ve never met before in person, yet have appeared through my social media communities. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

Marketwired

FEBRUARY 16, 2016

in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Karen Freberg

AUGUST 12, 2017

We were back in Chicago, and I realized the last time I was in Chicago for AEJMC was when I just finished my first year as an Assistant Professor at UofL and started officially working with the social media team for the AEJMC Public Relations Division (AEJMC PRD). You can have a brand, but having a community and voice is key.

Conference 40

Conference Social Media Community Education 40

Sword and the Script

JANUARY 18, 2020

promoting false information in healthcare that leads to mistrust of the medical community. promoting false information in healthcare that leads to mistrust of the medical community. The Accenture report is free to download without registration. We’ve seen this in politics and geopolitics. What’s the applicability in business?

Film 86

Film Ethics Employee Data 86

Cision

SEPTEMBER 8, 2016

For instance, Lars Silberbauer , Global Senior Director of Social Media & Video at LEGO, took the stage after Joe’s address and showed us what complete commitment to content marketing looks like. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. Conducting deep dive interviews.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. We interviewed the Neoman comms team to find out the secrets behind their success. Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. Use paid media in PR and find out how it can help generate earned coverage.

eBook 120

eBook Google Tools Analytics 120

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background.

Mobile 73

Mobile Video Interviews Film 73

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients.

Skype 77

Skype Transportation eBook Twitter 77

wiredPRworks

NOVEMBER 11, 2016

View all shows—including free downloadable resources—at InfluenceProsPodcast.com. And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most.

How To 63

How To Brand Branding Local 63

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Best Wishes, Karen.

Data 42

Data Media Case Study Social Media 42

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Financials.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

APRIL 4, 2016

Why: “Having a lot of followers or a social media profile with a lot of engagement doesn’t necessarily make someone a good influencer,” says Ellen Vessels as she explores why “focusing on building long-term, transparent relationships with micro-influencers” (who are full of personality) is a better strategy.

Banking 40

Banking Social Media Storytelling Training 40

Beyond PR

SEPTEMBER 29, 2016

Social media posts, live streaming events, influencer interviews, and interactive online tools are just a few of the tactics candidates are using to connect with voters – all tactics that your organization can use to jump into the election news cycle. Incorporate social media. Incorporate social media.

Film 40

Film Infographics Social Media Twitter 40

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

Scott Public Relations

JULY 14, 2020

business leaders, ministers, academics, constituents from your community). And these statements or interviews should not be denials, but positive affirmations of the candidate’s vision, values and leadership. What are the best communication tactics to win in the disinformation wars? The problem with politics is – politics.

Healthcare 52

Healthcare Insurance Insurance Policies 52