Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 162

B2B Leadership Marketing Software 162

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. And remember, media begets media.

Media 130

Media YouTube Video Interviews 130

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? When someone Googles your industry, are you there?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. ready to speak from your power in your interview. They run great businesses.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. If you like this tip and you’d like to learn more check out our free download. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. There’s no cost to download it. So, download that. Ask for their results, click through rates, engagement, etc. PR FOR ANYONE.

How To 234

How To Brand Branding Financial 234

Wadds Inc.

SEPTEMBER 19, 2023

It was researched and written by Emeritus Professor Dr Anne Gregory, Jean Valin and Dr Swati Virmani, based on surveys of public relations practitioners worldwide and interviews with experienced users and non-users of AI tools. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 126

Publicity Ethics Government Policies 126

PR for Anyone

JUNE 16, 2021

And now, start to use that in your content, your social media, your media appearances and turn yourself into someone who is captivating to an audience! This week I want to give you the number one thing that’s going to make you stand out with the media and that is by being captivating. You want to draw the media in.

Energy 130

Energy How To Industry Social Media 130

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. However, many of their colleagues from traditional media have been even slower. What’s left is only “paper.”

Newspapers 59

Newspapers Print Media Social Media 59

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. Power of understanding the bigger picture in social media education.

Education 40

Education Social Media Trends Media 40

Deirdre Breakenridge

MAY 24, 2016

From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. Tip #3: Spread the word about your show, everywhere you go. Tip #5: Listen to feedback and grow.

Energy 190

Energy Mobile Community Measurement 190

Melissa Agnes

JUNE 10, 2014

Each week, Melissa Agnes, president and co-founder of Agnes + Day and internationally recognized crisis expert, will interview crisis management leaders from around the globe. In this episode, Melissa and Isaac discuss the ICRC’s experience with social media for crisis communications, lessons they’ve learned along the way and more.

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk Methodology Information about new agency launches was collated from PRovoke, PRWeek and social media.

Agency 161

Agency Report Print Healthcare 161

PR 20/20

JANUARY 19, 2023

Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Value relationships, not just contacts or stories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. A good social media dashboard is essential. Social Media Strategy Template. DOWNLOAD THE POSTER. Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Huthwaite International thought leadership podcast: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. Those who were interviewed had their names listed publicly. I also found it intriguing the current editor of PRR was interviewed.

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Instead, play an active role in getting the most out of the coverage. Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. We knew it was a long interview process. We were so excited for him.

Reddit 236

Reddit YouTube Google Course 236

Flack's Revenge

JANUARY 28, 2015

” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!). You can participate by signing up here , and downloading an app that helps you track the time you spend on your phone. PR Public Relations Social Media Technology'

Creativity 120

Creativity System Journalism Technology 120

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption.

How To 284

How To Instagram Mobile Video 284

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. An established thought leader on the future of business trends, Barbara is a professional member of the National Speakers Association, a Certified Virtual Speaker, and the co-host of Social Media Talks in the Social Media Club Global Clubhouse.

Strategy 52

Strategy Case Study Marketing Energy 52

The Resolution Blog

SEPTEMBER 25, 2018

In its second series and generally hailing from northeast England, Stephen and Sarah take this podcast on tour with the events they attend and speak at, downloading the key issues. Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals.

Google 120

Google SEO Local Data 120

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Podcasters are pretty blatant about this. Would you like to share them?”.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. My favorite way to stay connected is through genuine connections on social media, and without an agenda. The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. My favorite social media platform is…Instagram! Is your brand prepared to adapt? If I could have lunch with anyone, it would be…my late grandfather and JFK.

Airlines 120

Airlines Travel Consumer Creativity 120

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether.

Pitching 136

Pitching Interviews Video Report 136

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. percent of the time. Conclusion. So many variables are in play when you are trying to generate PR buzz.

Pitching 275

Pitching Public Affairs Report Guidelines 275