Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. And to connect with these communities, you need trust. Without trust, your content won’t be noticed. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

Cision

NOVEMBER 24, 2015

Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get Cision’s free white paper now! VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. That is why this is so exciting for PR. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Build a community. The most fundamental utility of social media for B2B companies is amplification of other communications. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Audio is changing how we search for – and consume information. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

Technology 169

Technology Publicity Software Pitching 169

Contently - Strategy

SEPTEMBER 20, 2022

Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. You may also want to indicate which types of content are free to redistribute—or you can help facilitate distribution through social sharing buttons embedded into your blog posts, white papers, and other content.

Social Media 126

Social Media Ethics Trends Viral 126

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stephen Waddington

DECEMBER 11, 2019

Other highlights from the past 12 months include: collaborating with Microsoft for a white paper on the need for PRs to upskill and have a robust knowledge of AI; contributing to UK Government consultations on AI; inclusion in a European Union report on AI in Europe helping to ‘bring down’ the facial recognition at London’s Kings Cross station.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. That’s all fine and well, but what were the results? And later. “64%

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! –

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Take PR to the next level. Facebook Professional Services.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. Educating prospects. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Engage with your community and build relationships. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Using a custom content partner like HubSpo t can help better define your audience and provide actionable assistance to increase readership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. User-generated content (UGC). Third-party content. Third-party content can be solicited or unsolicited.

Media 120

Media Content Marketing Infographics Fashion 120

Journalistics

SEPTEMBER 10, 2021

You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. It’s a good mechanic for lead generation for organisations using owned content such as surveys or white papers.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Most businesses think that marketing is the best way to target customers.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 5, 2019

Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. If the influencer you are working with is cerebral, have them dive into a deep white paper with you. Perhaps there’s a case in consumer brands, but I don’t there’s a place for it in B2B for several reasons.

Survey 60

Survey Trends Marketing B2B 60

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Siri and Alexa are two examples of consumer technologies that combine NLG and NLP. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Boh Tiong Yap, Founder and Managing Director, Mileage Communications , Singapore.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

“I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. He is one half of the team behind comms2point0 , a free online resource for creative communicators. . “I share to build communities and pay it forward. Conclusion.

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Cision

SEPTEMBER 3, 2015

Being “a voice of reason” and presenting facts is unlikely to be an effective strategy for the most passionate participants due to the psychology of Motivated Reasoning (read more about this in our white paper). Key take-aways: What beliefs do your consumers/patients hold close? From Asset to Liability. i’m not anti.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120