Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Audio is changing how we search for – and consume information. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. It’s a good mechanic for lead generation for organisations using owned content such as surveys or white papers.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Journalistics

SEPTEMBER 10, 2021

You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 113

B2B Consumer Marketing Survey 113

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81