Community Consumer Storytelling White Paper 
ImPRessions - Crenshaw Communications
JUNE 28, 2017
When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.
Cision
APRIL 2, 2015
This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community. Lots of organizations from political campaigns to indie musicians to big brands use grassroots communication.
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Cision
APRIL 22, 2015
We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. 4) To survive the future, we must go back to what has worked in the past: caring and community. Writing is appetite. Content is habit.
Cision
APRIL 20, 2015
Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”
Cision
JULY 20, 2015
Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.
Communications Conversations
DECEMBER 5, 2019
Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.
Waxing UnLyrical
MAY 15, 2018
The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.
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