Five Reasons Why B2B PR Works
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.
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