Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Most businesses think that marketing is the best way to target customers.

Publicity 87

Publicity Case Study Infographics Energy 87

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 113

B2B Consumer Marketing Survey 113