Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. Minor notes from the world of PR technology. PR tech mentions.

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments.

Local 323

Local Pitching Print Interviews 323

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). There’s no question that the media as we know it is going through the agony of change.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Finally, within results , we have three potential areas for crises: Failure of record , a history of doing bad things that continues to invite scrutiny and magnify present-day failures. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now. Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You should also utilize technology. Are they being risk-averse enough?

Community 91

Community How To Marketing Data 91

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Maxim Behar

JULY 5, 2023

I will surprise you by telling you that today we will talk not about communications, but about the taste of life, as Maxim Behar this week takes on the role not of a PR expert, but of a culinary guide. To be able to present the cuisine and through it tell interesting things about Seychelles, I have been working for Seychelles for 20 years.

Radio 52

Radio Hotels Course Social Media 52

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

Polaris

NOVEMBER 22, 2014

Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. In today’s post, we’ll take a look at a public speaking hack intended to help improve your presentation skills.

Publicity 190

Publicity Training Interviews Media Training 190

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

PRSay

JULY 26, 2017

But after graduation she started with Outlook Nebraska, a nonprofit dedicated to positively impacting the blind and visually impaired through employment, adaptive technology training, and cultural and recreational programs. “I But technology has really progressed. Carver originally wanted to be a reporter.

Study 126

Study Public Affairs Software Nonprofit 126

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. The webinar is available for free to PRSA members. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% The company sells services and was using proprietary technology to assist in the delivery of those services. As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

Offleash

DECEMBER 1, 2021

Several of the event’s speakers presented their talks virtually due to challenges around international travel and COVID testing regulations. Just as digital transformation has had a profound impact on the public relations industry (anyone remember mailing out printed press releases?) it has also transformed events.

Travel 52

Travel Conference Big Data Print 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. They focus on excellent written and visual communication distributed through various media channels. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Stephen Waddington

APRIL 18, 2020

The crisis has created the space for journalists and presenters to bring their personality into reporting. Impact on home working the home workspace There’s been a shift to home working in the UK over the last decade as communication and technology has eliminated the barriers between home and office. It’s refreshing.

Media 83

Media Crisis YouTube Television 83

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Critical Mention

JULY 22, 2020

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. In other words, PR and communications experts can now use the Critical Mention platform to own the entire earned media lifecycle.

Media 111

Media Data Local Tools 111

PRSay

JULY 21, 2016

Create engaging story ideas to present to the media. Connecting sports and technology – two strong passion points for the fan base – guarantees interest. 3. Offer both printed and digital assets, including quotes and b-roll video. For La Liga (new client!) Extend exposure via social media.

Sports 60

Sports Media Print Social Media 60

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! It’s a nice way to recap the year’s work and present it to others. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau. A page within the printed report document triggered the experience for investors.”.

Case Study 99

Case Study B2B Study Marketing 99

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Why technologies developed for space exploration impact growing practices on earth. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Interviews Radio 100

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. One has to do with the free speech element of the First Amendment.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Maxim Behar

SEPTEMBER 19, 2022

Well, just recently, I stayed up all night thinking what shall I bring him as a present. As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology. And this is not an easy task at all.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 64

Journalism Brand Branding Advertising 64

Melissa Agnes

OCTOBER 16, 2014

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. Emergency management: profession vs. field. I never knew I would have so much experience in such a short amount of time.

Education 270

Education Government Policies Wikipedia 270

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Maxim Behar

SEPTEMBER 19, 2022

Well, just two days before, I stayed up all night thinking of a present for him. As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology. He runs the flagship company M3 Communications Group, Inc.,

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Waxing UnLyrical

APRIL 13, 2011

But what about the substance of his presentation? Anyone for a module in Electronically Mediated Communication ? New technology always brings with it a moral panic. New technology always brings with it a moral panic. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread.

Skype 79

Skype Mobile Web Energy 79

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Both the communications and industrial businesses are very competitive. When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". Host: Any new technology as you said needs time and adaptation.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

Mindful Marketing

APRIL 4, 2019

Not as technologically savvy as those in the younger generations, many older folks are unsure if the supposed computer issues are real or how serious they may be. As we age, our vision and hearing decline, which can prevent us from doing things like reading small print on product packages or catching every word a phone caller says.

Banking 75

Banking Examples Print Ethics 75