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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 187
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Book review: Strategic Communication Management

Wadds Inc.

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management. I revisit Strategic Communication Management every six months or so in my PhD studies. The book is still available as a re-print for around £10. It’s a mix of theory, practice, and case studies.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently.

Ethics 195
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The Present & Future Tech Trends PRs Should Prepare For

Cision

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120
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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203