Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

NOVEMBER 17, 2021

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. Minor notes from the world of PR technology. PR tech mentions.

Software 159

Software Tools Print Technology 159

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. In particular, broadcast outlets follow print media. Those earned media stories can be merchandised for recruiting, sales, and funding presentations. It’s also occasionally controversial.

Study 234

Study SEO Course B2B 234

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). There’s no question that the media as we know it is going through the agony of change.

Strategy 98

Strategy Publicity Media Video 98

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The reporters at the newsdesk make sure any relevant/interesting news that comes in is presented in the station’s morning meeting and possibly selected for segments.

Local 323

Local Pitching Print Interviews 323

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017?

Technology 48

Technology Automotive Retail Banking 48

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now. Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

Polaris

NOVEMBER 22, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Publicity 190

Publicity Training Interviews Media Training 190

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology. gold stars on 37 reviews presently.

Software 144

Software Pitching System Analytics 144

Maxim Behar

JULY 5, 2023

To be able to present the cuisine and through it tell interesting things about Seychelles, I have been working for Seychelles for 20 years. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing.

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 128

Software Pitching Ethics Privacy 128

PRSay

JULY 26, 2017

But after graduation she started with Outlook Nebraska, a nonprofit dedicated to positively impacting the blind and visually impaired through employment, adaptive technology training, and cultural and recreational programs. “I But technology has really progressed. Carver originally wanted to be a reporter.

Study 127

Study Public Affairs Software Nonprofit 127

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Understand the Present – Where is your brand now? Will these still be present in the next five years? How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. You should also utilize technology. Design registration forms to capture data — such as job titles or demographic information — that align with your intended goals for the event.

Community 92

Community How To Marketing Data 92

Offleash

DECEMBER 1, 2021

Several of the event’s speakers presented their talks virtually due to challenges around international travel and COVID testing regulations. Just as digital transformation has had a profound impact on the public relations industry (anyone remember mailing out printed press releases?) it has also transformed events. Contact Julie here.

Travel 52

Travel Conference Big Data Print 52

Shift Communications

OCTOBER 20, 2014

The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% The company sells services and was using proprietary technology to assist in the delivery of those services. As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

JULY 28, 2020

At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Another interesting number in the earning presentation is the total addressable market (TAM). iSentia named Rainer Rhedey as its new chief technology officer.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 4 Channel shift from print to social exaggerated. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

APRIL 18, 2020

The crisis has created the space for journalists and presenters to bring their personality into reporting. Impact on home working the home workspace There’s been a shift to home working in the UK over the last decade as communication and technology has eliminated the barriers between home and office. It’s refreshing.

Media 83

Media Crisis YouTube Television 83

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Keep teams informed with regularly scheduled, presentation-ready reports. Automatically identify leads based on users’ social behavior. Social Media Analytics.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Practical Law Construction

APRIL 29, 2020

In the afternoon I dialled into a presentation that had eight presenters and over 100 attendees. It was the same with the presentation. Most people are resistant to change, especially when it comes to technology. Still, it is much better for the environment since everyone is printing less. Site visits.

Meeting 52

Meeting Skype Video Technology 52

PRSay

JULY 21, 2016

Create engaging story ideas to present to the media. Connecting sports and technology – two strong passion points for the fan base – guarantees interest. 3. Offer both printed and digital assets, including quotes and b-roll video. For La Liga (new client!) Extend exposure via social media.

Sports 60

Sports Media Print Social Media 60

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245