ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301

How To Writing Tools Energy 301

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. local time.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Lean into communication with colleagues . Invest in the best technology, leading with Wi-Fi . Pro tip: research Wi-Fi speeds before you travel.

How To 309

How To Meeting Travel Employee 309

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 72

Pitching LinkedIn Technology Engineering 72

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. Today is Abraham Lincoln’s 209th birthday.

Technology 51

Technology Newspapers Corporate Course 51

Onclusive

SEPTEMBER 23, 2019

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. . Act as a liaison between cross functional stakeholders, departments, or collaborators providing status reports and ensuring effective flow of communication between groups .

Engineering 150

Engineering Enterprise Construction Software 150

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Policies Employee 272

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient.

Energy 64

Energy Study System Writing 64

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Policies Employee 156

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Headline writing tips. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 135

Survey Measurement System Education 135

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. If you are a communication professional, odds are that a large part of your job involves follow-up and relationship building. Schedule your emails.

Software 120

Software Mobile Video Examples 120

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Without a plan, you risk all of your content efforts going to waste.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Maxim Behar

JULY 12, 2023

Communications expert – Maxim Behar. How can they communicate through the media? How can they communicate through TV? However, it is likely that the people in charge do not know how to communicate with each other, or do not want to do this. Is parliamentary support for the Denkov-Gabriel cabinet decreasing?

Government 52

Government Communications Insurance Insurance 52

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. And now onward this month’s PR technology summary…. Between memes and GIFs, we’ve started communicating with pictures again – which I’m pretty sure is an evolutionary regression – but that’s another post. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Friesen Press. Mill City Press. Conclusion.

Print 120

Print How To Local Customer Service 120

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Doug Wright, senior account director at Feintuch Communications, recommends building rapport online by following, sharing posts and commenting on social. I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

Presspage

JUNE 15, 2022

While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. Picking tasks up and switching between them; finding the right data; getting it into the right sharing format; checking every document and data point goes where it should.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. Picking tasks up and switching between them; finding the right data; getting it into the right sharing format; checking every document and data point goes where it should.

Energy 78

Energy Data Meeting Course 78

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Muck Rack also deserves a mention – while it doesn’t have the list generation capabilities of Cision, it finds journalist’s information and ties it to their Twitter, offering real-time information on what that specific journalist is writing and talking about on social media. AI-generated content is picking up steam.

Pitching 136

Pitching Tools Agency Resources 136