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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Marine Corps or U.S.

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5 Solos Share Best Practices for Writing a Compelling Proposal

Solo PR Pro

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Stoga, Carson Stoga Communications. Melissa Vela-Williamson, APR, MVW Communications. Read on for their helpful tips.

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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

How to experiment with the use of AI tools in your agency or communication team workflow. We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself.

Tools 98
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How to build a compelling business case for PR investments

Onclusive

Step 5: Write the business case. Put all of the information you’ve gathered so far into a written business case document. Business case writing best practices. The purpose of the business case is communication. What to include in a business case.

How To 396
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Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The partnership is known as Communication Access UK.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times.

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The main challenges for communications teams

Presspage

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.