9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

How to write a better résumé

PR Daily

Other than a marriage license or a mortgage note, a résumé might be the most important document you’ll ever put your name to. RELATED: Our Communicators of the Year and Rising Star Awards will showcase the best individual communicators and teams. ].

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Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If If a comma is out of place in a legal document, there could be costly repercussions for a client.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you?

7 tips for writing winning award submissions

PR Daily

Follow these seven tips to write a winning award submission: 1. If you are unsure how long the application will take, quickly look through the questions so you can determine how long it will take you to write the answers.

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. Ann Wylie of Wylie Communications cites the book "What Makes a Book Readable" by William S. The Enago blog also writes that.

4 ways to freshen up your writing

PR Daily

PR pros write, edit, review and rewrite dozens of documents each day. Here are four quick tips to help you keep your writing lively, interesting and inspired: 1. Powerful PR Writing Virtual Summit. ”

5 Tips to spark creativity and improve writing

Media Bullseye

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. Try some writing exercises. Communications Public Relations Writing Feature

5 essential tools and trends for communications pros

PR Daily

For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Robust editorial calendar: Gone are the days of simple Word documents or Excel spreadsheets for mapping out the week’s, month’s or year’s content.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility.

7 writing mistakes that make PR look bad

PR Daily

Most PR pros have experienced that sinking feeling: You’ve just hit send on an important press release or program document, only to realize it has a glaring and completely avoidable error in it. In the digital age, keyword stuffing can be a fatal flaw for PR writing that lives on the Web.

What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external.

Tips for writing long-form posts on LinkedIn

PR Daily

on the weekend; include pictures, videos, presentations, or documents to bolster your expertise on the topic. Maddie Beck is an assistant account executive at public relations and strategic communications firm Communiqué PR.

7 tips for writing a killer press release

PR Daily

Editor''s note: This story is taken from Ragan Communications'' distance-learning portal RaganTraining.com. The press release is basically the butter knife of the PR writers'' toolkit," says Long, who is director of writing at MPS/PRCC at Georgetown University.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write. Unwanted writing advice. Many times, communicators have to point out the obvious.

Inside Innovation: ING Bank Communications team

The Resolution Blog

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

Write a killer LinkedIn summary in 3 steps

PR Daily

Before you write your summary: Know your audience and how you want them to feel after reading your summary. Think of your content under the categories described below, then fill in the buckets: Accomplishments: Write a sentence for each of your most important accomplishments.

Why and how a writing center can streamline your organization

PR Daily

Writing in the corporate world is terrible. That bad writing undermines productivity as employees waste time trying to understand reports and misinterpreting instructions. With their strong backgrounds in writing and storytelling, PR pros are well suited to manage writing centers.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write. Unwanted writing advice. Many times, communicators have to point out the obvious.

Beyond AP style: Terrific writing resources for PR pros

PR Daily

Guidelines for writing do exist apart from the Associated Press Stylebook. FREE GUIDE: 10 ways to improve your writing today. ]. Capital Community College Foundation ( [link] ) sponsors a “Guide to Grammar & Writing” packed with useful resources and quizzes.

Should communicators subject to FOIA avoid Snapchat?

PR Daily

Ephemeral communication—meaning communication lasting for a short time (i.e. RELATED: Join us at Walt Disney World for the Social Media Conference for PR, Marketing and Corporate Communications.]. While organizations can have a document such as a Word or Excel file with the text and graphics for all their scheduled messages, those documents lack the meta data needed to verify their authenticity.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations.

Prioritize your crisis communications plan—today

PR Daily

Whether it’s a natural disaster, an act of terrorism or simply a torrent of nasty tweets, communicators play a key role in how these events are perceived and play out. Pick a format and get it in writing (or on slides or video). Forms for documenting events as they unfold.

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Erica suggests honing writing skills: A7 Hone your writing & editing skills.

Communication at the Speed of Technology

Waxing UnLyrical

What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. Communication at the speed of technology is a very good thing.

10 keys to impressing editors—and getting more writing gigs

PR Daily

So, when she finally phoned me to accept an idea and commission me to write the piece, I was gobsmacked. Human communication is imperfect. If the editor says to you, "Please write me a story on Vice President Madison Jones," you should ask: Are you looking for a 750-word profile? RELATED: New tactics to incorporate storytelling into your everyday writing ]. Document your sources. I'll never forget the first article I wrote for a national magazine.

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. Remember this: Effective communication is a significant factor in engagement. RELATED: Join us at Zappos HQ for our Role of Communications in Creating Best Places to Work Conference. ].

The To-Do List for Every New Corporate Communications Manager

Prakkypedia

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1.

PRSA Webinar Further Explores How Communicators Can Respond to Racial Injustice

PRSay

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. She suggested the term “African American” be used in any company documents that are publicly disseminated.

6 ways PR pros and communicators can say 'no'

PR Daily

At a recent happy hour for PR, marketing, and communications professionals, the talk turned to work matters. Factoring in staffing constraints, workloads, and sometimes-outlandish demands from clients and executives, communications professionals are universally overworked.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ]. See what else we have in our weekly professional pickings: Corporate communications director—Entercomm, parent company of Radio.com (New York). Communications director—PepsiCo (Texas).

How to Keep Your Communication Chugging While Out of the Office

Cision

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Hence, any decision they make regarding the crisis and the communications around it, is a flawed decision. Secondly, review your crisis communications plan and make sure it states specific time goals for getting messages to the world.

6 ways communicators can say ‘no’

PR Daily

Between staffing constraints, workloads and outlandish demands from clients and executives, communications pros are universally overworked. There is nothing wrong with saying, “We don’t set up or monitor surveys, but we can help you write the survey questions,” or, “Please have someone take the picture and send it to us.”. Just announced: Join us at The Employee Communications, PR and Social Media Summit at Microsoft HQ.

Email – Forgotten Communication Powerhouse

PR Fuel

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers.

In PR, Press Releases Still Matter

ImPRessions - Crenshaw Communications

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Any communication will be far more effective if written clearly and concisely with the key news in the lead.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

Hello, communicators: Budweiser has brought back its signature “What’s up?” Communicators can prepare for potential crises of this nature by setting alerts, continually scanning the horizon for news and trends, and paying attention to social media conversations.

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